Trade Marketing Supervisor

About the Role

Own the end-to-end trade marketing execution for Thailand, delivering best-in-class outlet execution, visibility, and commercial impact. Drive channel-specific growth (Modern Trade / General Trade / On-Trade) through superior activation & execution and act as the bridge between Brand, Sales, and Distributor to ensure flawless execution and ROI delivery.

Responsibilities

• Assist in developing and executing annual and quarterly trade marketing plans aligned with brand and sales objectives.
• Implement in-store and in-outlet campaigns, promotions, and activations across channels (Modern Trade, General Trade, On-Trade) with heavy focus on On-Trade.
• Ensure timely and high-quality execution of campaigns at point of sale and work closely with sales teams for effective promotion execution.
• Lead distributor execution performance including POSM rollout, activation quality, and compliance.
• Manage production and distribution of POS materials (displays, signage, menu branding, shelf branding) and ensure brand visibility standards are met in stores/outlets.
• Conduct regular store visits to audit execution and compliance, and provide execution feedback and recommendations to marketing and sales teams.
• Track trade marketing budgets, manage vendor quotations and production costs for POSM and activities, and ensure spending is within plan.
• Evaluate ROI of campaigns and optimize investment to ensure continuous depletion growth and outlet expansion.

Qualifications

• Bachelor’s degree.
• 3–5 years’ experience in FMCG, beverage or alcohol trade marketing or sales execution roles preferred.
• Strong commercial acumen and analytical capability; excellent execution discipline and attention to detail.
• Ability to work cross-functionally with Sales, Marketing and Finance and demonstrated ability to influence without authority and manage distributor partners.
• Language: Thai (Native) and English (Fluent).
• Computer: Strong in Excel and PowerPoint.

Skills

• Brand marketing and trade activation planning.
• Execution monitoring, POSM management and distributor coordination.
• Budget tracking and ROI evaluation for trade campaigns.

About the Company

Anheuser-Busch InBev (AB InBev) – The World's Largest Beer Company. Headquartered in Leuven, Belgium, operating in more than 50 countries with a global workforce of 150,000 employees. In Southeast Asia, portfolio includes Budweiser®, Corona®, Michelob Ultra® and Hoegaarden®.

Additional Information

• AB InBev Data Protection Policy: personal data provided by candidates will be used for the recruitment process and will not be disclosed to external organizations without prior consent.