Commercial Director (Remote) - Thailand

Key Responsibilities

• Commercial Leadership & Revenue GrowthDevelop and execute the commercial strategy for the Thailand market to achieve ambitious revenue targets.
• Identify, pursue, and secure new business opportunities with media agencies, advertisers, and strategic partners.
• Build tailored commercial proposals and negotiate mutually beneficial agreements that deliver value for clients and the business.
• Own the sales pipeline, ensuring accurate forecasting, budgeting, and revenue reporting.
• Consistently achieve sales targets while driving sustainable long-term business growth.
• Client & Agency Partnership ManagementBuild and maintain trusted relationships with key stakeholders across agency groups, independent agencies, brands, and advertisers.
• Act as a strategic advisor to senior decision-makers by understanding business objectives and delivering innovative advertising solutions.
• Expand existing partnerships through consultative selling and strategic account development.
• Represent the company at industry events, networking functions, and client meetings to strengthen market presence.
• Strategic Planning & Market DevelopmentDevelop market strategies aligned with regional business objectives and growth plans.
• Monitor industry trends, competitor activities, and emerging opportunities to identify areas for commercial expansion.
• Collaborate with regional leadership to leverage existing partnerships and maximise cross-market opportunities.
• Balance short-term revenue generation with long-term strategic growth initiatives.
• Product & Solution LeadershipClearly communicate the value proposition of the company's advertising technology and AI-powered media solutions.
• Translate complex technology into compelling business solutions through effective storytelling and presentations.
• Work closely with product, operations, and client success teams to deliver integrated, end-to-end solutions.
• Provide market feedback to support product innovation and ensure offerings remain competitive and relevant.
• Leadership & Cross-Functional CollaborationLead, coach, and develop the local commercial team to achieve business objectives.
• Foster collaboration across sales, client services, product, and regional leadership teams.
• Promote best practices in sales execution, forecasting, and account management.
• Ensure alignment between commercial strategy and overall business goals.

Qualifications & Experience

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• At least 7+ years of significant experience in media sales, advertising technology (AdTech), digital media, or marketing solutions.
• Proven track record of consistently exceeding revenue targets and winning new business.
• Strong network and established relationships with media agencies, advertisers, and key industry stakeholders in Thailand.
• Experience developing commercial strategies and managing complex sales cycles.
• Demonstrated ability to negotiate high-value commercial agreements.
• Strong forecasting, pipeline management, and commercial planning skills.
• Previous experience leading, mentoring, and developing high-performing sales teams.
• Excellent presentation, communication, negotiation, and stakeholder management skills.
• Strategic thinker with a consultative sales approach and strong commercial acumen.