Digital Demand & Activation Manager

About the Opportunity

SecureIQ is recruiting a Digital Demand & Activation Manager to join a growing B2B business working across international markets. This is a hands-on digital demand generation role for someone who can take a campaign from initial brief through to execution, optimisation and reporting. You won’t simply be developing strategy or briefing agencies. You’ll be directly involved in building and managing campaigns across paid media, landing pages, B2B content, automated outreach, audience targeting and performance reporting. The goal is to bring these channels together into one coordinated demand-generation engine that creates measurable commercial results.

What You’ll Be Doing

• You’ll take ownership of the digital activation journey from audience targeting through to sales handover.
• Setting up, managing and optimising paid media campaigns, with a particular focus on Taboola
• Developing B2B audience strategies and managing campaign budgets and bidding
• Monitoring campaign performance across impressions, clicks, engaged visits, conversions and cost per conversion
• Running structured creative, audience and campaign tests and using the results to improve performance
• Building and managing automated email and LinkedIn outreach sequences
• Developing segmentation, messaging, personalisation and nurture workflows
• Managing landing pages from brief through to launch and ongoing optimisation
• Supporting content-led B2B campaigns including reports, whitepapers, webinars and gated content
• Using conversion data to identify and improve friction throughout the customer journey
• Using data enrichment, AI and intent signals to identify and prioritise high-value B2B audiences
• Working with data teams on ICP identification, enrichment, segmentation and personalisation
• Briefing and reviewing creative across ads, landing pages and campaign assets
• Working closely with SDR and telemarketing teams to ensure digital activity translates into a clear sales handover
• Analysing campaign performance and turning data into clear commercial recommendations
• Producing regular reporting that explains what is working, what isn't, and what should happen next

The role is deliberately cross-channel: paid media, landing pages, content and outbound should operate as one coordinated campaign rather than separate activities.

What We’re Looking For

We’re looking for someone with 3+ years of experience in digital demand generation, performance marketing or a closely related role. You should have:

• Strong hands-on experience building and managing digital campaigns directly within advertising platforms
• Experience with paid media and performance marketing
• Strong understanding of campaign metrics including conversion rate, cost per conversion, engagement and lead quality
• Experience creating and optimising B2B landing pages and conversion journeys
• Experience with automated email and/or LinkedIn outreach
• Strong understanding of B2B audience segmentation, ICPs and targeting
• Experience using data to make decisions around where to spend, pause, test or scale
• Confidence working with designers and providing commercially focused feedback on creative
• Strong analytical and reporting skills
• Ability to translate campaign data into clear recommendations for senior stakeholders
• Strong ownership and the ability to manage campaigns from brief through to reporting
• Excellent written and verbal English communication skills

Highly Desirable

• Hands-on Taboola experience
• Experience with Clay or similar data-enrichment platforms
• Experience using AI within marketing, audience research, enrichment or personalisation workflows
• B2B demand-generation experience
• Experience working alongside SDR, BDR or telemarketing teams
• Experience managing multi-channel campaigns combining paid media, content and outbound

Why Join?

• Fully remote opportunity
• Work directly on international B2B campaigns
• High level of ownership across the complete digital demand-generation journey
• Exposure to paid media, data, AI, automation and sales activation
• Opportunity to work directly with senior commercial stakeholders
• Scope to test ideas and directly influence campaign performance
• Work in a role where your impact can be measured through real commercial outcomes