Assistant Performance Marketing Manager

About the Company

We are Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

We are looking for a highly driven Performance Marketing expert to take charge of our paid media efforts. If you thrive on new challenges, excel at cross-functional collaboration, and know how to drive high-impact business results through smart, data-backed strategies, this role is for you.

Responsibilities

• End-to-End Campaign Planning: Lead the strategic planning, execution, and budget allocation for digital media campaigns to ensure KPI achievement.
• Media Optimization & Buying: Hands-on management of app campaigns; closely monitor performance, initiate optimization strategies, and adjust tactics in real-time.
• Cross-Functional Leadership: Act as the Performance Marketing Person In Charge (PIC), collaborating with Campaign, Coupon, and broader Marketing teams to align media strategies with overall business objectives.
• Experimentation & Growth: Design and implement media experiments to drive incremental business impact, prioritizing strategies that yield the highest return for the effort invested.
• Deep-Dive Analysis: Analyze business trends and complex data sets; develop insightful performance reports, draw conclusions, and provide recommendations for tracking tools and performance improvements.

Qualifications

• Education: Bachelor’s Degree in Engineering, Marketing, Business Administration, or a related discipline.
• Media Expertise: Proven hands-on experience in both media planning and optimization; experience with Ad Managers (Facebook, Google, TikTok), ad networks, and programmatic advertising is a plus.
• AI & Automation: Experience using AI or automation tools to improve daily workflows is highly preferred; must be willing to learn basic coding or process improvement techniques.
• Analytical Skills: Confident in processing and analyzing complex data sets using Excel or Google Sheets; strong analytical mindset and willingness to dive deep into the numbers.
• Tracking & Measurement: Familiarity with Mobile Measurement Partners (MMPs) like AppsFlyer and Lift test studies (Conversion and Brand) is a strong plus.
• Impact-Driven Mindset: Proactive, startup mentality with the ability to prioritize for maximum business impact and a continuous willingness to learn new concepts and methodologies.