Assistant Commercial Manager - Alcohol

About the Role

Assist the Commercial Manager to develop and execute commercial and sales strategies for alcohol beverages in Thailand, including market analysis, channel management, brand support, sales planning and cross-functional collaboration.

Responsibilities

• Conduct thorough market research and analysis to identify trends, opportunities, and potential risks within the alcohol beverage industry in Thailand; stay updated on competitor activities, consumer preferences, and regulatory changes.
• Collaborate with the Commercial Manager to develop sales strategies that drive revenue growth and market share expansion, identifying key target markets, distribution channels, and promotional opportunities.
• Assist in the development and implementation of annual sales plans, including sales targets, promotional calendars, and product launches; work closely with sales and trade marketing teams to ensure effective execution.
• Manage relationships with distributors, retailers, and key accounts to optimize product distribution, availability, and visibility; monitor channel performance, sales trends, and inventory levels.
• Support the marketing team in the development and execution of brand strategies, marketing plans, product positioning, promotional activities, events, and brand activations.
• Analyze sales data, market trends, and performance metrics to evaluate effectiveness of sales strategies and promotional activities; prepare regular sales reports, presentations, and dashboards for senior management.
• Collaborate with cross-functional teams including marketing, sales, operations, and finance to align sales strategies with overall business objectives and foster positive working relationships.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field; Master's degree is a plus.
• Minimum of 1-3 years of experience in commercial roles within the beverage industry, preferably in Thailand.
• Strong understanding of the Thai market dynamics, consumer behavior, and regulatory environment.
• Proven track record of developing and executing successful sales strategies that drive revenue growth and market share expansion.
• Excellent analytical skills with the ability to interpret data, identify insights, and make data-driven decisions.
• Solid negotiation, communication, and interpersonal skills with the ability to build and maintain relationships.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Proficiency in Microsoft Office suite and familiarity with sales and marketing software/tools.