Product Manager

About the Role

Department: Marketing
Location: APAC-Thailand
The Product Manager will lead the planning, coordination, and execution of downstream marketing initiatives for Thailand. The role serves as the product lead for iTero, with full responsibility for the strategic planning, development, implementation, and budget management of all professional marketing activities for the General Practitioner (GP) channel. This is a hands-on, individual contributor role covering end-to-end responsibilities from planning to execution. Reports to the Associate Marketing Director for Thailand.

Responsibilities

• Lead downstream marketing strategy and execution for iTero and the GP channel, aligning initiatives with local leadership and regional marketing teams.
• Develop annual and long-term plans; support new initiatives from planning to launch and post-launch review.
• Manage pricing, terms, commercial programs, and A&P budgets for optimal ROI; track program effectiveness and business impact.
• Drive internal and external communication for product and marketing initiatives; localize and adapt global/regional collateral with legal and regulatory alignment.
• Develop customer communication for launches, software updates, and promotions; manage digital and traditional communication including EDMs and advertising.
• Equip sales teams and stakeholders with tools and materials across the product mix; deliver product and professional education and provide sales support materials.
• Develop and manage KOLs, advocates, and thought-leadership programs; support clinical and professional events and coordinate event planning and logistics.
• Work with agencies to maintain brand consistency and manage translation needs; ensure complete, compliant marketing content.
• Lead market intelligence activities (market trends, share, competitors, customer insights) and integrate customer feedback into commercial and product solutions.
• Support audits and quality management requirements.

Qualifications

• Bachelor’s degree in healthcare, engineering, technology, business, or related field; MBA preferred.
• 5+ years in product management or strategic marketing, ideally in medical devices, healthcare, life sciences, or consumer goods; strong background in professional (HCP-facing) marketing.
• Experience in global, matrix, or fast-paced environments; startup or change-management experience is a plus.
• Ability to travel up to 20%.

Skills / Technical Skills

• Strong analytical skills and ability to make decisions using data; familiarity with Power BI or similar tools preferred.
• Proficient in SFDC, Microsoft Excel and PowerPoint.
• Proven project management capability and ability to manage multiple initiatives; experience managing agencies and understanding financial drivers for business decisions.
• Excellent communication skills in English; strong stakeholder management, collaboration, and influencing skills.

Additional Information

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