Senior KOL Management

About the Role

Engage key opinion leaders (KOLs) who can influence potential players and execute KOL marketing projects across diverse channels.

Responsibilities

• Develop and execute KOL marketing strategies
• Identify and build relationships with KOLs
• Source new KOLs for the “Creator Program” and manage the program smoothly
• Research relevant industry experts, audience, and users to match KOLs with our game
• Brainstorm creative KOL campaign approaches
• Track emerging trends, technologies, and KOLs
• Collaborate with the marketing team on KOL partnerships
• Monitor campaigns, ensure contract compliance, and drive improvements
• Handle paperwork (payments, KOL contracts)
• Provide consultation on KOL marketing operations

Qualifications

• Bachelor’s degree in any field (Business/Marketing a plus)
• Effective communication skills in both Thai and English
• Organized, good time management, able to work overtime
• Strong interpersonal & networking skills
• Good understanding of KOL marketing and KOL work styles
• Detail-oriented, creative, problem solver
• Cheerful, proactive, team player, works well under pressure in fast-paced environments
• Experienced in gaming or related industry with strong passion for games