Marketing Manager

About the Company

Insignia are seeking a professional and experienced Marketing Manager for their brand new office in Bangkok. This individual will be responsible for establishing the Insignia brand within Thailand and will work closely with the global team to help take Insignia to the next level. Website: https://www.insignia.com

Responsibilities

• Plan, implement and measure all core marketing activity and take ownership of developing the Group’s core marketing strategy in Thailand, in conjunction with the Directors and the Group’s wider strategy.
• Overall responsibility for brand management and corporate identity within Insignia in Thailand.
• Dealing with PR and event agencies in Thailand: negotiate and sign contracts, monitor activities and report back to the wider group.
• Work with influencers and ambassadors in the region for brand awareness.
• Manage all marketing for the lifestyle management aspect of the business in Thailand.
• Use consumer insights to guide marketing campaigns and inspire high-quality creative.
• Analyse potential strategic partner relationships for company marketing.
• Coordinate marketing campaigns with sales and business growth activities; support sales pitches and the overall growth strategy with the sales team.
• Conduct market research and benchmarking of target markets; analyse company products in relation to competitors.
• Manage and improve lead generation campaigns and measure ROI; maximise the use of company CRM and other marketing assets such as digital customer acquisition and social media marketing in Thailand.
• Manage online and print marketing materials from collateral to product packaging and create sales collateral to support the sales team in events or as general client-facing documents.
• Manage and source suppliers locally and maintain effective internal communications to ensure all relevant company functions are kept informed of marketing objectives.
• Work closely with the global marketing team and other company departments to ensure a coordinated approach to marketing campaigns.

Qualifications

• Business and/or marketing degree or equivalent.
• Over 5 years’ experience within all areas of Marketing, with previous background within luxury brands or hospitality.
• Unrivalled knowledge of consumer marketing in the VIP segment and SME consumer marketing experience with a strong commercial and entrepreneurial outlook.
• Background in innovative and creative solutions to content; highly detail- and delivery-focused.
• Excellent line management experience is essential.
• Must be able to speak English conversationally.