Franchise Channel Development

About the Role

Responsible for the franchise business expansion of self-developed electric motorcycles in Thailand. Mainly in charge of local merchant channel development, implementation of franchise system, merchant recruitment and retention, and building an integrated franchise ecosystem covering vehicle sales, leasing, maintenance and battery swapping, serving as a core role for corporate commercial closed-loop operation.

Responsibilities

• Channel System Establishment
  Formulate new energy vehicle franchise channel expansion strategies tailored to the Thai local market. Differentiating our franchise advantages featuring battery swapping, vehicle sales, leasing and maintenance by comparing with traditional motorcycle dealers and ordinary store franchise models.
• Merchant Development & Recruitment
  Independently explore potential franchisees including offline physical stores, motorcycle dealers, auto repair shops and community retail outlets across Thailand. Conduct business negotiations, introduce brand models, policies and profit systems, and complete contract signing and project implementation.
• Team & Franchisee Management
  Develop benchmark merchants independently in the early stage, and lead the expansion team to deploy channels in the later period. Provide entry training, operational empowerment, daily operation support and problem solving services for franchisees to improve their survival rate and operational activity.
• Channel Retention & Iteration
  Collect operational pain points and market feedback from franchisees, continuously optimize franchise policies and empowerment mechanisms, enhance channel stickiness, repeat purchase rate and sales volume, and establish a stable regional franchise network.

Qualifications

• Core Background
  Proven experience in chain franchise operation, offline store expansion and dealer management from scratch in Thailand. Prior working experience in new energy industry, motorcycle/electric vehicle sector, auto maintenance or local retail franchise business is preferred. Open to all nationalities; outstanding local Thai candidates and Chinese talents with in-depth local experience in Thailand are both welcome.
• Competency Requirements
  Well-versed in the business logic of small and medium-sized local merchants and local franchise market rules in Thailand, proficient in localized channel development strategies. Possess full-set experience in building channel systems from zero to one, developing benchmark clients and replicating store expansion models. Equipped with solid business negotiation skills, merchant empowerment capabilities and team management awareness, highly result-oriented.
• Differentiated Business Insight
  Able to fully recognize the competitive edges of our franchise model — vehicle leasing and battery swapping businesses that lower users’ vehicle purchase thresholds and diversify profit sources for merchants, and accurately deliver such differentiated values to local partners.
• Language & Personal Quality
  Fluent in Thai, capable of communicating in Chinese and English. Strong stress resistance, excellent market breakthrough capability, and long-term dedication to local channel resource accumulation and market cultivation.