Brand Designer

Overview

The Beverage Designer at PepsiCo is a senior creative role responsible for leading end-to-end design development across beverage brands. This role drives design excellence, elevates brand identity, and ensures impactful visual storytelling across packaging, campaigns, and innovation projects. The position requires a strong balance of creative vision, strategic thinking, and stakeholder management to deliver best-in-class brand experiences in a fast-paced environment.

Responsibilities

• Lead the end-to-end design process from concept to execution across packaging, key visuals, and integrated campaigns.
• Translate brand strategy into compelling and culturally relevant design solutions.
• Ensure high standards of design excellence and consistency across all touchpoints.
• Collaborate cross-functionally with marketing, insights, innovation, and external agencies.
• Manage and guide external partners (agencies, production, vendors) to deliver quality outputs on time.
• Provide creative direction and mentorship to junior designers, fostering team growth and capability.
• Drive innovation by exploring new design trends, tools, and approaches within the beverage category.
• Present design concepts clearly to stakeholders and senior leadership, articulating rationale and impact.
• Oversee artwork development, ensuring alignment with production requirements and brand guidelines.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
• 6–8+ years of experience in branding, packaging, or integrated design (FMCG experience preferred).
• Strong portfolio demonstrating high-quality brand and packaging work, ideally within beverages or consumer brands.
• Proven ability to lead projects independently and manage multiple priorities.
• Strong understanding of brand systems, typography, layout, and visual storytelling.
• Experience working with cross-functional teams in a fast-paced, matrix organization.
• Excellent communication and presentation skills.
• Proficiency in design tools (Adobe Creative Suite, etc.).
• Experience in production and print processes (e.g., packaging dielines, color management) is a plus.