Sales Manager

Key Responsibilities

• Develop and execute the full-channel sales strategy in Thailand covering KA accounts, telecom operators, distributors, and retail stores to achieve sales targets, market share, and new product launch performance.
• Build and maintain strategic partnerships with key KA accounts (e.g., major hypermarket chains, offline partners of e-commerce platforms) and engage with leading Thai telecom operators (e.g., AIS, True) to drive operator cooperation.
• Manage the two-tier distribution network, maintain strong relationships with core distributors, and ensure channel health and coverage efficiency.
• Lead channel-side new product launches in Thailand; collaborate with the marketing team to design channel incentives and sell-in policies, monitor sell-out data after launch and quickly adjust channel tactics.
• Lead, motivate, and manage the channel sales team (including regional managers, account supervisors), set KPIs, track performance, organize training and evaluations, and cultivate a high-execution, high-retention channel sales force.
• Track competitors' channel activities, pricing changes, and promotions; propose countermeasures and regularly report Thailand channel dynamics to headquarters to support product and pricing optimization.

Qualifications

• Bachelor’s degree or above.
• 5+ years of channel sales experience in consumer electronics or telecommunications, with at least 3 years in a channel management role; mobile phone industry experience is a strong plus.
• Deep knowledge of Thailand’s local channel landscape with existing connections to KA accounts, operators, or major distributors.
• Strong negotiation and leadership skills, resilience under pressure, and a results-driven mindset.
• Fluent in Chinese or English (working language proficiency); Chinese speaking is a plus.
• Willingness to travel frequently within Thailand.