Senior Area Manager

Overview

Minor Lifestyle is one of Thailand's leading lifestyle retail and distribution companies, with more than 200 points of sale nationwide. We represent a carefully curated portfolio of internationally recognized brands across fashion, home and lifestyle - including Anello, Charles & Keith, Sunnies, Crash Baggage, Zwilling J.A. Henckels, Villeroy & Boch, Joseph Joseph and Minor Smart Kids. We're also expanding into new territory. Through a joint venture with Pop Mart - the globally renowned collectible toy and art figure brand - Minor Lifestyle is growing beyond traditional retail into the collectibles and entertainment space, connecting consumers with the products and brands that define contemporary culture. For people who are passionate about retail, brands and the ever-evolving world of lifestyle, Minor Lifestyle offers a stimulating environment where trends meet commerce and where the business is genuinely committed to staying ahead of both.

Key Responsibilities

• Oversee and manage the performance of multiple retail stores within an assigned area
• Drive sales performance and ensure achievement of store-level and area-level targets
• Monitor and analyze key retail KPIs such as sales, conversion rate, average transaction value, and customer experience metrics
• Conduct regular store visits to ensure operational standards, service quality, and visual merchandising compliance
• Coach, develop, and support Store Managers to improve team performance and leadership capability
• Identify performance gaps and implement action plans to improve store results
• Ensure consistent execution of company policies, SOPs, and brand standards across all stores
• Collaborate with Head Office teams including Retail Operations, Marketing, Merchandising, and HR to support business objectives
• Support new store openings, including recruitment, training, and operational setup
• Manage workforce planning and support staffing optimization across stores
• Handle operational challenges and escalate issues when necessary
• Prepare and present area performance reports and business insights to senior management

Qualifications

• Bachelor’s degree in Business Administration, Management, Marketing, or related field
• Minimum 3–5 years of experience in retail management or multi-store supervision
• Strong experience managing Store Managers or leading multiple store teams
• Solid understanding of retail KPIs and store operations
• Strong leadership, coaching, and people development skills
• Excellent problem-solving and decision-making abilities
• Strong communication and stakeholder management skills
• Ability to work in a fast-paced, performance-driven retail environment
• Experience in lifestyle, beauty, fashion, or specialty retail is an advantage