Regional Sales Manager (Thailand)(A117238)

Responsibilities

• Market & Sales Performance Analysis — Conduct in-depth analysis of the company’s overall sales performance in Thailand, identifying trends, opportunities, and risks across different regions and customer segments; analyze second-tier dealer network sales performance, evaluating dealer efficiency, inventory turnover, and growth potential.
• Competitive Intelligence & Market Dynamics — Monitor and analyze competitors’ sales performance, market share, distribution strategies, and dealer network in Thailand; track competitive landscape, pricing changes, promotional activities, and new product launches; regularly deliver competitor benchmarking reports and price trend analysis to support strategic decision-making.
• Sales Strategy & Target Achievement — Formulate annual and quarterly sales strategies and channel plans for the Thai market; deploy sales targets and be accountable for achievement and market share objectives in Thailand.
• Channel & Dealer Management — Manage and optimize relationships with distributors, key accounts, and multi-channel partners (including second-tier dealers); identify and develop new business opportunities and penetrate untapped regional markets.
• Local Operation & Coordination — Oversee end-to-end local operations including order follow-up, inventory control, and logistics coordination.
• Compliance & Local Adaptation — Ensure full compliance with Thai policies, laws, and business practices; adapt global strategies to local market reality, including pricing and promotion adjustments based on competitive dynamics.

Qualifications

• Thai nationality (local citizen), fluent in Thai and with deep understanding of Thai business culture.
• Bachelor’s degree or above; Automotive, Marketing, Business Administration, or related fields preferred.
• Minimum 3 years of regional sales management experience, preferably in the automotive industry within the Thai market.
• Strong analytical skills with proven ability to conduct sales performance analysis, dealer network analysis, and competitor price/market trend analysis.
• Proficient in English (written and spoken) and native in Thai; Chinese language is a plus but not mandatory.
• Excellent cross-departmental coordination, negotiation, and problem-solving skills.
• Self-motivated, results-driven, able to work under pressure and travel within Thailand.