Marketing Coordinator

About the Role

This role is looking for an energetic and detail-oriented Marketing Activation Coordinator to support event marketing and promotional activities across SME initiatives. The role focuses on event promotion, media coordination, and performance tracking to drive awareness, engagement, and attendance for key events including bootcamp classrooms, on-ground activations, partnership events, and sponsorship events.

Responsibilities

• Support planning and execution of promotional activities for online and offline events
• Coordinate event communications and marketing materials across relevant channels
• Collaborate with internal teams, Partnership Team, and Business Development Team to drive event awareness, engagement, and attendance
• Support execution of bootcamp classrooms, on-ground activations, partnership events, and sponsorship events
• Coordinate media placements and campaign execution with performance team and external agency
• Monitor and track media performance, campaign results, and event-related metrics
• Prepare basic performance reports and post-event summaries with key insights
• Support campaign optimization through data collection and performance analysis

Qualifications

• 1–3 years of experience in marketing, event marketing, campaign execution, or related fields
• Experience supporting event-based campaigns, activations, or marketing events
• Basic understanding of digital media and paid ads performance tracking (e.g., Meta, Google, LINE Ads Platform)
• Positive "Can-Do" attitude with a hands-on approach to problem solving
• Energetic, proactive, and adaptable in a fast-paced environment
• Strong communication and teamwork skills