Assistant Director of Marketing Communications

About the Company

Renaissance Bangkok Ratchaprasong Hotel, part of Renaissance Hotels and Marriott International.

About the Role

Responsible for completing marketing plan for the property, managing all e-commerce opportunities, and developing relationships with tourism bureaus and community leaders.

Location: Renaissance Bangkok Ratchaprasong Hotel, Bangkok. Schedule: Full Time. Position type: Management. Work arrangement: Onsite.

Responsibilities

• Assist in region-wide coordination of rooms, food & beverage, spa, and golf promotions.
• Develop leisure marketing plans addressing distribution of rate offers, packages and programs to build occupancy.
• Maintain, update, and manage all web sites and ensure property representation on quality internet sites.
• Coordinate offers and information for publications and brand loyalty reward mailings.
• Develop brochure and property collateral materials and participate in property imaging and signage.
• Plan and supervise photo shoots, developing shot lists aligned with property and brand image.
• Use and interpret reporting (including DMA source market reports and past guest lists) for marketing recommendations.
• Review and analyze website and email campaign tracking for individual property sites and corporate campaign results, including Marriott.com property reports.
• Ensure consistent marketing message across all advertising and collateral and consistency in property's voice across guest touchpoints.
• Manage marketing budget, track actual vs planned budgets, provide tracking/ROI and analysis of promotions and campaigns, and recommend reallocation of funding as needed.
• Evaluate new marketing opportunities and identify distribution channels to sell distress inventory to drive occupancy.
• Work with Convention Bureaus, Chambers of Tourism, media buyers, vendors and corporate teams; act as liaison between corporate and property for program rollouts.
• Provide sales channels with creative tools, assist in developing promotions, and support materials, tracking/analysis and presentations to owners.
• Keep detailed files on marketing materials (photo usage rights, vendor contracts) and approve invoicing through MarrCom office.

Qualifications

• High school diploma or GED and 2 years' experience in sales and marketing or related professional area; OR a 2-year degree in Marketing, Business Administration, Hotel and Restaurant Management, or related major with no work experience required.

Skills

• Experience with website and email campaign tracking, ROI analysis and marketing budget management.
• Ability to develop marketing collateral, coordinate photo shoots and manage property imaging.
• Relationship building with tourism bureaus, media buyers, vendors and corporate partners.

Additional Information

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

At Renaissance Hotels, we believe in helping our guests experience the DNA of the neighborhoods they are visiting. We’re looking for fellow spontaneous explorers to join our team to bring the spirit of the neighborhood to our guests.