Senior Performance Marketing Executive (E-Commerce Platform)

Position Overview

The Performance Marketing Executive will support the regional digital marketing team in managing performance campaigns across multiple eCommerce platforms (Shopee, Lazada, TikTok, Tokopedia, etc.). This role focuses on campaign setup, daily optimization, and reporting across multiple Southeast Asian markets. The Executive will work closely with senior team members and market-level contacts to ensure efficient, high-performing campaigns delivery.

Key Responsibility

• Assist in campaign setup and launch across regional eCommerce platforms (e.g., Shopee, Lazada, Tokopedia, Facebook CPAS) based on briefs and budget allocation.
• Coordinate with local market teams to ensure platform readiness, accurate setup (keywords, creatives, formats), and alignment to market-specific nuances.
• Monitor campaign performance on a daily basis across markets, focusing on conversion-based KPIs (CPS, ROAS, CVR).
• Execute optimizations under guidance — such as bid adjustments, keyword refinements, platform reallocation — to improve campaign efficiency.
• Flag underperformance or scaling opportunities to the senior team promptly.
• Compile EOC reports by extracting data from platform dashboards (Shopee, Lazada, etc.).
• Visualize results, summarize performance insights, and support the senior team in drawing actionable recommendations by market.
• Maintain consistency and accuracy in report formatting for regional alignment.
• Keep campaign setup trackers, optimization logs, and budget pacing sheets updated.
• Organize and maintain campaign records in shared folders for audit and review purposes

Qualifications

• Bachelor’s degree in Marketing, Digital Media, eCommerce, or related field.
• 1–2 years of experience in digital performance marketing or eCommerce platforms preferred (internship experience acceptable for entry-level).
• Familiarity with eCommerce ad platforms such as Shopee, Lazada, Tokopedia, etc.
• Strong analytical skills and comfort working with large data sets (Excel / Google Sheets).
• Attention to detail in campaign setup and tracking accuracy.
• Ability to communicate clearly across teams in different countries/markets.
• Highly organized, able to manage multiple campaigns and markets concurrently.