International Commercial & Business Development (Senior/Lead)

About the Role

A Senior International Commercial and Business Development lead responsible for the end-to-end lifecycle of global expansion — from market intelligence and lead generation to contract finalization and long-term sales growth. The role balances market hunting with process management to ensure international operations are scalable and profitable.

Responsibilities

• Lead generation and conversion: identify and vet high-potential distributors and retailers and manage the BD pipeline to convert leads into active revenue-generating partners.
• Market entry (GTM): develop and execute go-to-market strategies including regulatory roadmaps, competitive pricing, and localized product assortments.
• Partnership management: act as lead negotiator and primary contact for global partners; conduct quarterly business reviews to ensure alignment with brand standards and KPIs.
• Revenue ownership and P&L management: drive international sales to meet/exceed targets and manage business unit P&L and trade marketing budgets.
• Growth optimization: implement upsell and cross-sell initiatives within existing accounts to ensure sustained year-on-year growth.
• Performance analytics: generate performance reports to translate market data into actionable sales tactics and supply chain forecasts.
• Operational excellence and process management: oversee export documentation, Incoterms, international contracts, and develop SOPs for partner onboarding and order fulfillment.
• Trademark and brand protection: lead trademark registration processes in target countries prior to market entry.
• Cross-functional coordination: bridge international partners with Marketing, R&D, and Supply Chain to resolve bottlenecks and ensure smooth product launches and visibility.

Qualifications

• Bachelor's degree or higher in International Business, Economics, or related field.
• 5+ years in international business development, sales, or e-commerce; FMCG or beauty experience is a plus.
• Proven ability to find leads and convert them into revenue-generating partners quickly.
• Ability to generate and interpret performance reports and pivot strategies based on data.
• Fluent in English; ability to navigate diverse cultural business etiquettes. Additional languages such as Chinese are a plus.
• Strong ownership, proactive drive, and ability to navigate ambiguity and take calculated risks.
• Deep understanding of P&L management, margin structures, and financial drivers of international trade.
• Good knowledge of international trade terms (Incoterms), export documentation, and commercial contracts.