Marketing Specialist (Messaging & Telco API Product Specialist)

Job Summary

Messaging & Telco API Product Specialist

Job Description

• Drive, lead, take initiatives/actions to prevent bulk SMS revenue loss as well as find ways to gain more revenue. Analyze daily traffic volume for each customer and define stats patterns of normal, loss, gain to help BC to easily monitor their accounts' SMS volume situation. Enhance monitoring tool to be smart, low touch, easy to use, effective, efficient using automation tools.
• Investigate and find out root causes of bulk SMS traffic loss stemming from AIS side and work with related teams to bring back the traffic.
• Analyze traffic from IC-SMS to see which key accounts are using competitor's SMS service and work with BC to swing them to AIS.
• Work closely with PM and backend teams to deliver projects fast in order to clock-in revenue asap.
• Analyze AIS's market share of mobile value-added solutions (VAS) that go well with mobile airtime, and point out which customers are not using mobile + VAS with AIS yet. Set strategy to upsell, work with BC on account planning and drive outcome.
• Drive new messaging product developement e.g. Omni-channel messaging with embedded AI capabilities, Rich Communication Service to increase revenue.
• Drive end-to-end product development for Telco API offerings and ensure competitive differentiation and rapid go-to-market execution.
• Oversee API lifecycle management, documentation, and customer experience.

Qualifications

• At least 5 yrs experience in product development
• Bachelor’s degree in Engineering/Computer Science and Master’s degree in Business Administration (MBA)
• Deep familiarity with mobile network environments
• Proven track record of leading cross-functional teams and delivering successful products
• Experience in market research, product lifecycle management, and go-to-market strategies
• Well understand product development process
• Financial skills: cost structure, ROI, BE, profit, etc.
• Ability to work well under pressure and in fast-changing environments
• Highly self-motivated, autonomous, and outcome-oriented
• Strong communication skills and a service-oriented, consultative mindset