Product Manager, iTero

About the Role

Department: Marketing
Location: APAC - Thailand (onsite). The Product Manager will lead the planning, coordination, and execution of downstream marketing initiatives for Thailand and serve as the product lead for iTero, with full responsibility for strategic planning, development, implementation, and budget management of professional marketing activities for the General Practitioner (GP) channel. This is a hands-on, individual contributor role reporting to the Associate Marketing Director for Thailand.

Responsibilities

• Lead downstream marketing strategy and execution for iTero focused on the GP channel, aligning initiatives with local leadership and regional marketing teams.
• Develop annual and long-term marketing plans; support new initiatives from planning to launch and post-launch review.
• Manage pricing, terms, commercial programs, and A&P budgets to optimize ROI.
• Drive internal and external communication for product and marketing initiatives; localize and adapt global/regional collateral with legal and regulatory alignment.
• Manage digital and traditional communications, including EDMs, advertising, and translations.
• Enable the GP sales channel by equipping sales teams with tools, training, and sales support materials to maximize performance.
• Develop and manage KOLs, advocates, thought-leadership programs, and support clinical and professional events; coordinate event planning and vendor/agency partnerships to maintain brand consistency.
• Track promotion effectiveness and business impact; lead market intelligence on trends, share, competitors, and customer insights and integrate feedback into commercial and product solutions.
• Support audits and quality management requirements as needed.

Qualifications

• Bachelor’s degree in healthcare, engineering, technology, business, or related field; MBA preferred.
• 5+ years in product management or strategic marketing, ideally in medical devices, healthcare, life sciences, or consumer goods with strong background in professional (HCP-facing) marketing.
• Experience in global, matrix, or fast-paced environments; startup or change-management experience is a plus.

Skills

• Strong analytical skills and data-driven decision making; proficient in SFDC and Microsoft Excel; familiarity with Power BI or similar tools preferred.
• Proven project management capability, ability to manage multiple initiatives, and experience managing agencies and financial drivers for business decisions.
• Excellent English communication, strong stakeholder management, collaboration, influencing skills, highly organized, detail-oriented, and ability to work independently and manage ambiguity.
• Ability to travel up to 20%.