Retail Shopper Marketing Manager

About the Company

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Join Colgate-Palmolive, a caring, innovative growth company guided by core values—Caring, Inclusive, and Courageous.

About the Role

Position Title: Retail Shopper Marketing Manager
Function: Customer Development (Sales/Trade Marketing Function)
Work location: Klongtoey Head Office / WFH every Friday (hybrid)

Responsibilities

• Develop and implement activity ideas to drive category/brand growth in each Retail Environment.
• Perform analysis required for category review by Retail Environment.
• Develop assortment strategy by Retail Environment.
• Develop placement strategy including merchandising guidelines and planograms by Retail Environment and by customer.
• Adapt communication materials for all touch points.
• Develop Retail Category Management budget guideline covering brand activity and programs (JBP/Shopper) and allocate in-store investment & media vehicles across customers.
• Define Go-to-Market processes: develop category/Retail Environment-oriented GTM process and selling story based on Marketing input.
• Track NPD and identify distribution gaps in the first 3 months post-launch.
• Participate in JBP process: customize category/brand insight from Marketing to be 'by Retail Environment', add growth activity ideas, attend JBP with customers, present category & brand growth plan and actively participate in discussions.

Qualifications

• Bachelor’s or Master’s degree in Business or related field.
• Strong negotiation and influencing skills with a consumer-centric mindset.
• Proven ability in teamwork and collaboration.
• In-depth understanding of consumer and shopper insights and category management.
• Solid business acumen and proficiency in financial analysis.
• High proficiency in English.

Additional Information

No relocation assistance offered.

Colgate is an equal opportunity employer. Reasonable accommodation during the application process is available for persons with disabilities.