Creative Design Manager (Graphic Design)

About the Role

The Creative Design Manager (Graphic Design) at Ripples Commerce is responsible for leading the visual direction and execution of creative assets across all marketing and e-commerce channels. This role oversees the graphic design team to ensure high-quality, consistent, and performance-driven visuals that support brand partners and internal campaigns, with a focus on social commerce platforms such as TikTok, e-commerce marketplaces, and digital media.

Responsibilities

• Lead development and execution of visual concepts for campaigns, including e-commerce stores, social media, and marketing materials; ensure all outputs align with brand guidelines and campaign objectives.
• Oversee creation of key assets such as banners, product visuals, promotional materials, and digital content while maintaining consistency in visual identity across platforms.
• Manage, mentor, and develop the graphic design team; allocate tasks, set priorities, provide feedback, and ensure timely delivery of projects.
• Collaborate with internal teams (Account, Marketing, Content, Live Production, Creator Management) to translate business and marketing requirements into clear creative briefs and integrated campaign solutions.
• Ensure design outputs are optimized for performance (CTR, conversion, engagement); refine creative strategies based on campaign results and stay updated on design trends and platform updates.
• Establish and improve design workflows, SOPs, quality control processes, manage timelines, project tracking, and resource allocation to ensure efficient turnaround without compromising quality.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, or related field.
• Minimum 5–7 years of experience in graphic design, with at least 2–3 years in a managerial or leadership role.
• Experience in e-commerce, digital marketing, or agency environments is highly preferred.

Skills

• Strong creative thinking and visual storytelling abilities, detail-oriented with a focus on quality and consistency.
• Excellent leadership and team management skills; ability to work in a fast-paced, deadline-driven environment.
• Strong project management and organizational skills; ability to set priorities and ensure timely delivery.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.) and understanding of digital design formats for e-commerce and social media.
• Basic understanding of performance marketing metrics (CTR, conversion, engagement) and ability to refine creative strategies using performance data.
• Strong communication skills and good English communication ability; adaptable to changing priorities and business needs.

Additional Information

• Strong understanding of social commerce platforms (e.g., TikTok, Shopee, Lazada) is a plus.