TH_Area Sales Manager

About the Company

Samsonite Group APAC & Middle East

Responsibilities

• People Management: Manage and oversee the sales team within the assigned area (Store / PC / Supervisor) to achieve targets; conduct manpower planning to align with sales targets and customer traffic; provide coaching and training to enhance sales capabilities and customer experience; monitor individual performance metrics (KPI, Conversion, AUT, UPT, EPT); foster team motivation and engagement; evaluate performance and develop talent and successors within the team.
• Partner Relationship: Build and maintain relationships with partners such as department stores, landlords, and suppliers; negotiate business terms, including retail space, rental conditions, and promotional activities; coordinate with partners to execute sales promotion activities (events and campaigns); track performance of each location and identify growth opportunities; explore new business opportunities for expansion (e.g., new locations, pop-ups, shop-in-shop).
• Sales & Operations Management: Analyze assigned business plan (BP) targets; identify strategies and opportunities; propose action plans; and monitor execution to achieve set targets; develop and manage sales plans on a monthly, quarterly, and annual basis; analyze and adjust store-level strategies to ensure area sales targets are met (NOS/POS); conduct sales and customer behavior analysis; ensure retail standards are maintained (Visual Merchandising, stock management, and service quality); manage inventory levels in alignment with demand in each area; resolve operational issues and continuously improve processes; effectively utilize technology and tools to support operations; apply the 5P2C framework to enhance planning and execution efficiency; plan and manage retail KPIs for each store to meet defined targets; monitor and control visual merchandising (VM) and grooming standards in line with company guidelines; work closely with the team to analyze each store’s strengths and weaknesses versus competitors, and drive sales to increase market share in alignment with company direction; manage product cover days and stock movement in accordance with company policies; supervise and ensure proper inventory audits with no stock loss and compliance with company standards; consolidate data and provide insights, including recommendations for problem-solving and prevention, while preparing the team to effectively handle future changes; enhance customer experience across all touchpoints; monitor and ensure service standards at retail stores; leverage customer feedback to improve sales and service quality.