AI Creative & Strategist

About the Role

• Creative Strategy & Concept Development
• Translate brand and marketing briefs into strong creative ideas, coverage and visual directions.
• Develop campaign concepts, storytelling approaches and creative recommendations that are strategically grounded and culturally relevant.
• Create clear, compelling decks that bring stakeholders on the creative journey.
• Understand the needs of marketers, brand teams and creative teams and turn those needs into practical creative solutions.
• Bring a strong point of view on visual quality, brand consistency, and what makes creative work effective.
• AI-Native Creative Production
• Use Generative AI as an active part of the creative process across image, video, content and campaign development.
• Create high-quality AI-generated work using Google tools such as Nano Banana / Nano Banana Pro, Veo 3 / Veo 3.1 and Google AI Studio.
• Rapidly prototype creative ideas so teams and clients can see possibilities early rather than waiting for full production.
• Experiment with prompts, models and workflows to improve creative quality, speed and consistency.
• Refine AI-generated outputs with strong human judgement rather than accepting first-pass results.
• Stay close to emerging AI creative tools and understand where they can genuinely improve the work.
• Creative Systems & Workflow Thinking
• Think beyond individual assets and understand how AI can improve the wider creative process.
• Build repeatable prompts, templates and workflows that help creative and marketing teams work more effectively.
• Explore how tools such as Google AI Studio, Antigravity and other AI-enabled environments can support creative prototyping and new ways of working.
• Identify repetitive creative processes that can be simplified or accelerated using AI.
• Help teams move more effectively from brief to concept, creation, iteration, to final output.

About You

• You have a strong background across creative design, art direction, brand, advertising, content, creative strategy or integrated marketing.
• You have a portfolio that demonstrates high-quality creative work, not just strategic thinking when creating work across platforms, but most importantly, social.
• You can show real examples of work created with Generative AI through AI-led art direction, across image, video, campaign concepts or branded content.
• You combine strong visual taste with strategic thinking and understand how creative decisions connect back to brand and marketing objectives.
• You have hands-on experience with Google’s AI creative ecosystem: Nano Banana, Veo and Google AI Studio
• Familiarity with other leading Generative AI tools such as Midjourney, Runway, Kling, Adobe Firefly, FLUX, Ideogram, Luma Dream Machine, Pika or equivalent is highly valued.
• You are confident developing presentations and selling creative ideas through clear storytelling.
• You understand what creatives, marketers, strategists and brand teams need from the tools and workflows around them.
• You can work independently while partnering with various stakeholders in a marketing organisation, move quickly and turn ambiguity into tangible creative outputs.
• You are naturally curious, experimental and comfortable learning new AI tools quickly.

Please Note

Due to the high volume of applications, we unfortunately can’t get back to everyone, and only successful applicants will be contacted. When you share your details with us, we consider this as consent for us to use your data during the application process. We may implement AI in various stages of the recruitment process, but human involvement will always remain as part of our hiring ethos. At the moment, MASH is not in a position to sponsor work visas, so you have to be eligible to legally work in the country where we’re hiring.