eS&CM Manager

About the Role

Be the bridge between Marketing and E-Commerce to plan and execute digital campaign activities that drive profitable sales growth for e-commerce accounts.

Responsibilities

• Create and execute an annual campaign calendar of digital activities with E-Commerce accounts that follows the digital sales strategy and ensures profitable sales growth (incl. joint business plan & roadmap)
• Drive strategic relationships and accelerated growth while operating within approved trade marketing parameters and balancing trade and media investment effectiveness and efficiency
• Develop promotional strategy for the e-commerce channel by understanding the model and competitive and business trends
• Conceptualize, design and implement launch campaigns and track results across select e-commerce portals by working closely with local commercial teams to drive visibility and business
• Monitor campaigns across multiple e-commerce channels to deliver GMV by analyzing performance and activities (always-on, mega and lead campaigns) alongside the E-Commerce Commercial team
• Work closely with commercial and supply chain teams to ensure stock sufficiency for the channel through accurate product forecasting by platform
• Prepare business reviews and share best practices to ASEAN countries
• Follow the execution of the E-Commerce Campaign Calendar with regional guidance on promo mechanics and category focus

Qualifications

• Bachelor’s or Master’s degree in business or related fields
• At least 3 years’ experience in trade marketing; experience in FMCG/E-Commerce
• Good understanding of E-Commerce formula and digital landscape, eShelf Matrix, Consumer Journey and Digital Funnels
• Data-driven; comfortable with MS Excel and analysis to support decision making
• Excellent time management; able to stay calm under pressure and deliver in a dynamic, fast-paced environment
• Good business-level communication in English
• Creative thinker and problem solver with strong logical and analytical skills and passion for the E-Commerce industry

About the Company

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information

• Office Location: 6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500
• Remote working from home could be applied