Associate Director - Marketing Monetization & Performance Analytics

About the Role

Company: Makro PRO
Position: Associate Director - Marketing Monetization & Performance Analytics

This role leads media and data monetization, marketing performance analytics, and marketing product commercialization to drive revenue growth and optimization.

Responsibilities

• Develop and execute media and data monetization strategies to maximize revenue and profitability.
• Evaluate and negotiate partnerships and agreements with data vendors and media partners to enhance monetization capabilities.
• Define and track key performance indicators (KPIs) related to marketing performance, customer acquisition, retention, and ROI.
• Lead in-depth analysis of marketing campaigns, customer segments, and user behavior to identify actionable insights and optimization opportunities.
• Ensure data accuracy, integrity, and security within the organization's data assets, complying with relevant regulations and best practices.
• Identify opportunities for media monetization and marketing product commercialization as additional income to increase sales.
• Drive marketing product commercialization, ensuring offerings are competitive, innovative, and meet evolving company needs.
• Find potential new customers and new business opportunities to maximize revenue and sales growth.

Qualifications

• Bachelor's degree in Business, Marketing, Data Science, or a related field; Master's degree preferred.
• Proven experience in media and data monetization, marketing performance analytics, or a related role, with at least 7–10 years in a leadership capacity.
• Proficiency in data analytics tools and languages (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI) is preferred.
• Strong understanding of media monetization strategies, data monetization models, and marketing performance optimization.
• Exceptional leadership, team management, and communication skills.
• Strategic thinker with a focus on revenue growth, data-driven decision-making, and marketing effectiveness.
• Familiarity with digital marketing, advertising, and data privacy regulations is a plus.
• In-depth knowledge of industry trends and best practices in media monetization and marketing analytics.

Skills / Required Skills

• Data analytics and reporting (SQL, Python, Tableau, Power BI)
• Defining and tracking KPIs for marketing performance, acquisition, retention, and ROI
• Marketing product commercialization and media monetization strategy
• Partnership evaluation and negotiation with data vendors and media partners
• Data governance: accuracy, integrity, security, and compliance with data privacy regulations