Multi-Property Assistant Director of Marketing

About the Role

The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions to hotel guests and local patrons. As part of the Marketing and Communication team, this role is connected to regional resources and liaises with regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role balances traditional and digital marketing and eCommerce activities and contributes to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and by how effectively leveraged the resources around them are to create compelling marketing and communications campaigns.

Qualifications

• Required: 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
• OR: 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Responsibilities

• Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster