Retail Manager (Consumer Product)

About the Role

Our client is a leading consumer products company with a strong retail presence across Thailand. They are seeking an experienced Regional Manager to take full ownership of national retail operations — overseeing sales performance, team development, and brand execution across an extensive network of points of sale. This is a high-impact role reporting directly to senior commercial leadership, suited for someone who thrives in a fast-moving, consumer-driven environment and has a proven track record of scaling retail operations at the national level.

Responsibilities

• Lead and manage retail operations across all channels and locations nationwide
• Set regional and national sales targets; monitor performance and drive consistent achievement of KPIs
• Build, develop, and retain a high-performing team of store managers and frontline staff
• Conduct regular field visits to assess operational standards, customer experience, and brand compliance
• Own the retail P&L including staffing costs, operational budgets, and promotional investment
• Develop and implement go-to-market strategies in alignment with brand and commercial objectives
• Partner with marketing on in-store activations, new product launches, and seasonal campaigns
• Manage key relationships with trade partners, channel stakeholders, and retail account teams
• Analyse performance data across channels and translate insights into operational improvements
• Ensure consistent execution of SOPs, visual merchandising standards, and brand guidelines nationwide

Qualifications

• 5+ years of retail management experience
• Strong background in managing multi-location retail operations within a consumer product environment
• Demonstrated ability to lead large, geographically dispersed teams and deliver results through others
• Commercial acumen with hands-on experience managing P&L and retail budgets
• Data-driven mindset — comfortable with sales analytics, sellout reports, and conversion metrics
• Excellent stakeholder management and communication skills across all levels
• Experience working with structured retail channels such as standalone stores, shop-in-shop, or modern trade

Additional Information

• Flexibility to travel domestically on a regular basis
• Fluency in Thai; working proficiency in English is an advantage