Commercial Partnerships and Creative Lead, Thailand

About the Role

Creativity is the soul of advertising. TikTok's Creative Product Operations Team develops technical solutions for creation, interpretation, and optimization of ad creativity. The team empowers advertisers, creators, and third-party participants to deliver engaging creative experiences. This role oversees creative needs for clients in Thailand, from insights to production, creator marketing to AI-powered solutions, and supports commercial growth through creative-led offerings.

Responsibilities

• Support commercial growth by developing content and sponsorship-led solution packages around seasonal and tentpole moments, combining creators, content, and TikTok ad products into scalable offerings
• Translate market opportunities into client-facing narratives, including pitch decks, proposals, and rate cards, aligned with regional standards and localized for Thailand
• Own end-to-end coordination of projects across pre-sale to post-sale stages, ensuring stakeholder alignment and timely delivery
• Drive rollout and adoption of TikTok One, Creator Marketing, and TikTok Symphony in Thailand by translating market needs into product positioning and localized GTM strategies
• Act as a data-driven creative partner, leveraging platform insights, trends, and subcultures to strengthen proposals and improve performance outcomes
• Capture market feedback and insights to inform product improvements and future solution development
• Support training and enablement initiatives to strengthen internal teams’ ability to package and sell creative solutions

Qualifications

Minimum Qualification(s)

• Bachelor’s degree in Marketing, Business, Communications, Advertising, or related field
• Minimum 5 years of experience across creator marketing, product operations, sponsorships, or commercial partnerships in advertising, media, or tech platforms
• Strong understanding of product go-to-market (GTM) and commercialisation strategies
• Comfortable working with data and translating insights into actionable strategies and narratives
• Strong stakeholder management, communication, and influencing skills across cross-functional teams
• Deep curiosity and awareness of the creator economy, TikTok trends, subcultures, and GenAI-driven creative solutions
• Self-starter with high adaptability, learning agility, and a global mindset

Preferred Qualification(s)

• Experience on content/IP-led partnerships or sponsorships
• Experience working with TikTok’s ad products and creator ecosystem
• Experience building integrated solutions combining content, creators, and media
• Strong storytelling and presentation skills
• Detail-oriented with strong critical thinking and problem-solving abilities

About the Company

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global headquarters in Los Angeles and Singapore and offices in multiple major cities.

Benefits

• Work within a global, diverse team focused on creativity, innovation, and impact
• Opportunities to learn and iterate in a fast-growing tech company

Additional Information

Diversity & Inclusion

• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives