Brand Director (FMCG)

About the Company

I.C.C. International PCL. — leading player in Thailand's Retail and FMCG sectors with 61+ years of heritage. Location: Bangkok (Rama 3). On-site role.

Responsibilities

• Manage a group of assigned brands to ensure performance aligns with company goals and market strategy.
• Develop and execute comprehensive marketing plans covering brand image, product development, communication, and sales promotions.
• Conduct competitor analysis and study consumer behaviour to identify growth opportunities and channel expansion.
• Full P&L responsibility for assigned brands, including budget planning and execution across ATL, BTL, digital marketing, and campaigns (e.g., TVCs, advertisements).
• Forecast sales volumes and collaborate with Lion Corp (manufacturing partner) and distributors to ensure product availability and supply chain efficiency.
• Partner with R&D to lead and manage new product development and launch, ensuring end-to-end execution.
• Plan and implement communication strategies across ATL, BTL, PR, and digital media with agency partners to build brand awareness.
• Develop sales promotion strategies, including campaign design, budget planning, and premium promotions in coordination with distributors and suppliers.
• Monitor, analyze, and report campaign outcomes with insights and recommendations to support commercial decisions and identify new revenue channels.
• Lead, mentor, and develop the marketing team to ensure high performance and alignment with brand objectives.
• Perform additional tasks as assigned by management.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• Minimum 5 years' experience in brand management or marketing within the FMCG industry (food or non-food).
• Proven track record managing mass-market brands across traditional, modern trade and/or online channels.
• Strong cross-functional experience with R&D, production, distributors, and creative/media agencies.
• Strong analytical skills with ability to interpret market trends, sales performance, and consumer behaviour; data-driven marketing mindset.
• Strategic thinker with creativity in campaign design, product positioning, and market expansion.
• Mature, adaptable, able to manage a fast-moving, dynamic team and projects.
• Strong leadership, presentation, and communication skills.
• Fluent in Thai and English.

Benefits

• Part of an established organisation with long-standing brand heritage.
• Dynamic, fast-paced industry with career development opportunities and a competitive compensation package.

Additional Information

Only shortlisted candidates will be contacted by HR.