Senior Manager - Marketing

Overview

Minor Lifestyle is one of Thailand's leading lifestyle retail and distribution companies, with more than 200 points of sale nationwide. We represent a carefully curated portfolio of internationally recognized brands across fashion, home and lifestyle - including Anello, Charles & Keith, Sunnies, Crash Baggage, Zwilling J.A. Henckels, Villeroy & Boch, Joseph Joseph and Minor Smart Kids. We're also expanding into new territory. Through a joint venture with Pop Mart - the globally renowned collectible toy and art figure brand - Minor Lifestyle is growing beyond traditional retail into the collectibles and entertainment space, connecting consumers with the products and brands that define contemporary culture. For people who are passionate about retail, brands and the ever-evolving world of lifestyle, Minor Lifestyle offers a stimulating environment where trends meet commerce and where the business is genuinely committed to staying ahead of both.

Key Responsibilities

• Develop short-term and long-term marketing strategies aligned with business objectives
• Manage integrated 360° marketing plans across online, offline, and in-store channels
• Plan and oversee the annual, quarterly, and monthly marketing calendar
• Develop and strengthen brand positioning to ensure consistency across all channels
• Lead campaign and promotional strategy planning
• Manage and oversee marketing teams, including Content, Digital, Graphic, and PR (if applicable)
• Analyze sales data, customer behavior, and campaign performance to optimize marketing strategies
• Collaborate with Retail, Visual Merchandising, and senior management teams
• Manage marketing budget effectively to ensure maximum ROI
• Build partnerships with external brands, agencies, and business partners
• Monitor market trends, competitors, and consumer behavior to inform strategic decisions
• Present marketing performance reports and strategic recommendations to management

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, Communications, or a related field
• Minimum 5 years of experience in marketing (experience in retail, lifestyle, or beauty industries is an advantage)
• Proven experience in managing marketing teams or cross-functional teams
• Strong understanding of 360° marketing including online, offline, and retail marketing
• Strong data-driven mindset with excellent analytical and strategic thinking skills
• Creative yet structured approach to planning and execution
• Strong communication, presentation, and stakeholder management skills
• Ability to manage multiple projects simultaneously and work under pressure
• Experience working with multi-store retail brands is an advantage