Agency Partner Manager, Thailand

Responsibilities

• Establish and maintain strong relationships with mid-size agencies and independent partners, serving as their primary TikTok contact and strategic advisor; develop comprehensive partnership plans aligned with agency objectives and TikTok's goals; conduct regular meetings and in-person engagements (meals, lunch & learns, events).
• Drive new revenue acquisition through systematic agency pipeline building and conversion; execute targeted reactivation sprints for dormant advertisers; protect and expand existing revenue via account expansion, frequency management, and budget optimization; identify upsell and cross-sell opportunities.
• Drive adoption of key MBO products including Branded Mission, Branded Buzz, Branded Effect, and Consideration Ads; implement training and certification programs; lead enablement for Live GMV Max adoption with key creators and MCNs; use case studies and benchmark data to demonstrate product value and lower adoption barriers.
• Formulate comprehensive sales plans based on complex data analysis; track QTD progress and required run-rates through weekly performance reviews; monitor MBO product adoption and address execution hurdles; use historical performance data to build data-driven narratives that justify increased investment.
• Collaborate across a matrix organization to secure support from internal stakeholders; partner with Agency Acquisition Team to build pipeline of high-potential independent agencies; work with Product Marketing to create incentives for agency adoption; provide creative workshops and measurement consultations to prove ROI and prevent churn.

Qualifications

• Minimum: 5 years experience leading businesses or accounts within media agencies or large advertisers; 5 years experience in ad-tech sales, digital media planning, or strategy roles.
• Proven sales success in highly dynamic, rapidly changing environments and a track record of hitting and exceeding sales targets.
• Demonstrated understanding of digital media platforms, the ad-tech ecosystem, and ad measurement metrics for branding and performance.
• Strong analytical skills to formulate comprehensive sales plans based on complex data.
• Excellent verbal and written English proficiency.
• Preferred: knowledge in digital performance marketing and/or ecommerce media; experience working with cross-functional teams; ability to translate technical or complicated ideas into simple terms and stories; excellent communication, negotiation, and presentation skills; experience in high-growth verticals such as Fashion, F&B, Travel, and Finance.

About the Company

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Benefits

• Work in a global, diverse team focused on creativity, learning, and rapid impact; opportunities to iterate, innovate, and grow in a fast-paced tech company.

Additional Information

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.