Assistant Director of Marketing

About the Role

To support Global Marketing Team in the day-to-day delivery of brand marketing, communications, content, and creative initiatives across Minor Hotels’ global brand portfolio. The role will assist in translating brand strategy into well-executed marketing programmes and materials that strengthen brand positioning, uphold brand standards, and support long-term commercial objectives. The Assistant Director of Marketing will serve as a reliable point of coordination across global commercial (brand, PR, digital) and regional marketing teams, helping to ensure consistency, quality, and timely delivery across workstreams. The role suits a proactive, detail-oriented marketer with strong organisational skills, a good creative eye, and a genuine interest in building a career within global hospitality group.

Responsibilities

• Support the execution of global brand strategies across Minor Hotels’ brands portfolio, ensuring brand standards and guidelines are consistently applied across all marketing and communications touchpoints.
• Assist in the development and production of brand and corporate collateral, coordinating with internal teams and external creative partners to ensure materials are on brand, on brief, and delivered to a high standard.
• Contribute to the planning and coordination of global and regional brand campaigns, supporting delivery across owned, earned, and paid channels from briefing through to final execution.
• Support the development of content and storytelling initiatives that reflect each brand’s positioning and heritage, working collaboratively with regional teams and the global marketing function.
• Coordinate the review and quality-checking of marketing materials submitted by regional and property teams, providing constructive feedback to ensure alignment with global brand direction.
• Assist in managing relationships with external creative and marketing agencies on a day-to-day basis, tracking deliverables, timelines, and ensuring outputs meet brand requirements.
• Support the coordination of photo and video production at both global and property level, helping to maintain a consistent and up-to-date library of brand-compliant visual assets.
• Assist in monitoring marketing performance against agreed KPIs and contribute to regular reporting, providing clear summaries of results and flagging areas for optimisation.
• Support the tracking and management of marketing budgets, assisting with expenditure monitoring and ensuring relevant approvals and documentation are maintained.
• Coordinate cross-functional workstreams involving PR, digital, e-commerce, and operations teams to support the smooth delivery of brand and marketing initiatives.
• Assist in the preparation of brand induction and training materials for new hotel openings, rebranding projects, and onboarding of regional or property marketing teams.
• Conduct market and competitor research as required, summarising findings and sharing relevant insights with the Senior Director and wider team.
• Support the delivery of sustainability and corporate initiatives in line with company goals, contributing to quality execution at both brand and property level.
• Stay informed of industry trends and developments, proactively sharing observations that may be relevant to the team’s work.

Required Skills

• Experience in leading, developing and motivating a team.
• Experience developing brand concepts, campaigns and creative without the reliance on external agencies.
• Experience identifying, directing and managing relationships with creative and external agencies if relevant.
• Ability to set the strategic direction for brand and marketing activities across multiple brands, with clear tactics and measurements to achieve business objectives.
• Experience in planning and managing departmental budgets.
• In-depth analytical skills, strong strategic thinking abilities, and excellent communication and presentation skills.
• Strong creative thinking abilities.
• Very strong command of the English language (verbal and written).
• Advanced computer literacy and detailed knowledge of Microsoft Office and a solid knowledge of design.

Experience

• Minimum of 5 years in brand management and / or marketing positions inclusive of managing the marketing function.
• Experience in hospitality related field would be an added benefit.
• Experience with a creative agency would be an added benefit.