E-Commerce Executive - Chinese

About Minor Hotels

Minor Hotels is a global hospitality leader with over 600 hotels and resorts across six continents, a diverse portfolio of F&B businesses and a selection of luxury transportation services. With over five decades of experience, Minor Hotels has built a global network of hotel and hospitality brands driven by one key philosophy – we don’t need to be the biggest, but we do need to be the best.

As part of the expansion plans of Minor Hotels, e-Commerce and online sales have gained paramount importance. The scope of this job is to ensure we are competitively represented on our brand and products across all e-channels, online and digital media.

This role serves the needs of the business, guests, and colleagues by developing and implementing key distribution and e-Commerce strategies to optimize distribution channels.

Key objectives include:

• Implementing Minor Hotels’ short-term and long-term e-Commerce strategies to boost Brand.com direct business.
• Ensuring optimal content presentation of all Minor Hotels brands across electronic distribution channels.
• Establishing best practices for online campaigns to maximize direct revenue.
• Supporting hotels in managing and leveraging e-Commerce channels and partners.
• Coordinating with hotels, partners, and agencies on e-Commerce activities.
• Optimizing online content to maximize visibility and ranking across search engines and direct channels.
• Conducting feasibility studies and ROI analyses and recommending revenue improvement opportunities.
• Measuring and reporting e-Commerce performance and recommending improvements.
• Producing weekly and monthly channel performance reports.

Job Scope and General Purpose

The e-Commerce Executive is responsible for executing digital media and e-Commerce activities for Minor Hotels and its brands globally. The position also supports other corporate departments by developing digital marketing and e-Commerce strategies aligned with corporate goals.

Digital marketing activities include:

• Search Engine Marketing (SEM)
• Pay-Per-Click Advertising (PPC)
• Search Engine Optimization (SEO)
• Mobile Marketing
• Display Advertising
• Email Marketing
• Social Media Planning

Key Duties and Responsibilities

e-Commerce

• Implement, analyse, and develop e-Commerce tactics to maximize direct revenue through Brand.com.
• Prepare and analyse SEO and SEM campaigns.
• Advise hotels and report on campaign results.
• Create best-practice documentation.
• Establish web traffic reports and analyse trends.
• Develop site-level KPI reports and identify improvement opportunities.
• Optimize website content, images, links, and translations.
• Coordinate website launches for new hotels.
• Manage online tracking and reporting systems.
• Optimize ROI through affiliate programs, metasearch, PPC, SEO, and partnerships.
• Develop e-Commerce SOPs and training materials.
• Explore new geographic markets and website audiences to improve conversion rates.

Digital Marketing Responsibilities

• Support hotels with digital marketing and e-Commerce activities.
• Collaborate with agencies to ensure ROI targets are achieved.
• Demonstrate knowledge of CPA, CPC, CPM, email buys, paid search, mobile marketing, and internet advertising models.
• Support PPC and SEO planning and execution.
• Develop and monitor social media activities and performance measurement.

Strategy and Budget Management

• Support digital and e-Commerce budgeting.
• Manage vendor and agency relationships.
• Provide insights and recommendations to senior hotel management.

Project and Third-Party Agency Management

• Meet and collaborate with vendors, agencies, and media partners such as Google, Baidu, and metasearch partners to stay informed on industry best practices.

Technical

• Learn and maintain familiarity with all relevant e-Commerce technology platforms and distribution channels.

How You Can Succeed in This Role

Collaboration

Successful employees:

• Plan and prioritize work effectively.
• Support team members to achieve business results.
• Negotiate effectively to achieve desired outcomes.
• Communicate professionally in written and spoken English.
• Demonstrate strong financial literacy.

Working with Others

• Anticipate and exceed customer and colleague expectations.
• Use initiative and sound judgment to solve problems.
• Enjoy teamwork and contribute to shared goals.
• Demonstrate professionalism and integrity at all times.

Taking Responsibility

• Conduct business honestly and fairly.
• Maintain confidentiality of sensitive information.
• Prioritize workload effectively and stay organized.
• Manage time and pay close attention to detail.
• Work independently with minimal supervision.
• Maintain a positive attitude under pressure.
• Ensure accuracy by checking work carefully.

Delivering Results

• Meet and exceed performance standards.
• Continuously develop professional skills.
• Follow established policies and procedures.
• Provide a high-quality experience for all guests