Social Media Officer

About the Role

The Social Media Officer will play a pivotal role in driving brand awareness and engagement for Grand Hyatt Erawan Bangkok. This position is responsible for developing and executing comprehensive social media strategies, creating engaging content, managing community interactions, and analyzing performance metrics.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the hotel's overall marketing goals.
• Oversee and manage all social media accounts, including responding to comments, engaging with followers, and monitoring performance.
• Create, curate and schedule engaging content (text, images, videos); research industry-related trends to produce visually appealing content tailored to each platform.
• Collaborate with the marketing communications and digital marketing teams to develop and implement social media campaigns that drive brand awareness and bookings.
• Monitor and respond to comments, messages, and reviews on social media channels (community management).
• Track and analyze key performance indicators (KPIs) to measure effectiveness of campaigns and adjust strategies as needed.
• Establish relationships with key influencers (KOLs) and collaborate on promotional activities.
• Stay up-to-date with social media trends and emerging platforms; identify opportunities for platform optimization and innovation; work cross-functionally to evaluate and execute initiatives.

Qualifications

• Experience in social media management across multiple platforms (Facebook, Instagram, TikTok).
• Strong skills in content creation, photography, videography, and editing tools.
• Ability to create engaging content that aligns with the brand’s voice and tone.
• Familiarity with content planning tools and analytics to track and improve performance.
• Knowledge of social media trends and industry best practices.