Country Marketing Leader - Thailand- MedSurgical

About Solventum

Thank you for your interest in joining Solventum. Solventum is a new healthcare company with a long legacy of solving big challenges that improve lives and help healthcare professionals perform at their best. At Solventum, people are at the heart of every innovation we pursue. Guided by empathy, insight, and clinical intelligence, we collaborate with the best minds in healthcare to address our customers' toughest challenges.

About the Role

This role will lead the further transformation of the Thailand marketing organization, ensuring alignment with the commercial model and the Solventum Way directions. As the leader of the marketing organization for the MedSurg business in Thailand, key responsibilities include team development, crafting the country's marketing strategies and plans, and activating programs to generate demand and accelerate growth.

This position reports to the Country Business Leader MedSurg in Thailand and will have direct oversight of the country marketing team.

Key Responsibilities

Deliver Growth

• Actively contribute to the achievement of sales and marketing plans for the Thailand market and deliver on the business objectives and financial goals
• Drive sustainable growth by reinvigorating the portfolio, moving from mature to higher value clinically differentiated products
• Keep abreast of market and customer needs, identify portfolio opportunities, and devise strategies and programs to address these opportunities

Marketing Transformation

• Lead the further transformation of the Thailand marketing organization in alignment with the commercial model and the Solventum Way directions
• Build and elevate team competencies that are relevant to the growth platforms, including clinical/scientific marketing, market insights, bid and tender strategies, pricing strategies, channel marketing, and digital/eCommerce

Product Commercialization

• Ensure compliance with local regulations for product portfolios and programs
• Work with key functional teams (Regulatory Affairs, Commercial Excellence, Medical Affairs) to optimize market access
• Drive new product launches by collaborating with key stakeholders to determine launch strategy, including market insights, go-to-market plan, pricing, awareness and demand generation
• Voice of market, ideas, local needs for new products and participate on global NPI teams, as needed

Marketing Planning and Program Activation

• Lead the Thailand marketing planning, localize global marketing plans, and activate programs based on country needs and opportunities
• Provide local market and competitive intelligence and input to the area and global teams for marketing planning and program development
• Manage marketing budget ensuring effective program ROI

Demand Generation

• Drive demand generation at the local layer. Define local integrated tactics, execute end-customer communication in alignment with campaign objectives and track outcomes
• Enhance sales partnership and distributor engagement. Deliver programs, sales aids, and content to the sales team and distributors
• Foster strong collaboration with Medical Affairs to capture the value created from educational efforts
• Set up a rigorous end-to-end process for lead routing and qualification, utilizing the SMP framework and martech stack (SFDC, Eloqua)
• Grow the customer database, manage customer profiles and segments for effective campaign targeting
• Utilize data (point-of-sales, CRM, campaign analytics) to identify growth opportunities, devise customer targeting strategies, optimize campaign performance and for making informed decisions

Channel Marketing

• Develop and implement online and offline channel marketing programs, promotions, and content syndication, working hand-in-hand with Sales and distributors to deliver programs to end customers

Product and Pricing Management

• Oversee the management of product life cycle (phase in/out), in-country product inventory, and demand forecasting. Provide input into the IBP process
• Be responsible for the division price and margin management, in accordance with the global pricing corridor guidance, price-value positioning, and market conditions

People Management

• Create a conducive environment for remote team management, collaboration, and support
• Coach and develop the marketing talents. Upskill and reskill marketers by leveraging the corporate marketing learning resources
• Support corporate change management initiatives
• Manage a team of about 6

Qualifications

• Minimum 10 years of experience