Assistant Manager-Marketing, Communication

Overview

Minor Food is one of Asia's most dynamic food service companies and a leading global restaurant operator, with more than 2,700 outlets across 25 countries. Our portfolio spans a wide range of well-loved brands - from The Pizza Company, Swensen's and Sizzler to Dairy Queen, Burger King, The Coffee Club, Bonchon, The Steak & More, Benihana and more. Driven by a commitment to delivering exceptional customer experiences and achieving the highest standards of satisfaction. We grow by innovating, expanding into new markets and investing in the people who make it all happen. Whether you're building your first career in food service or bringing years of expertise to the table, Minor Food offers the scale of a global operator with the energy and opportunity of a company that's still very much on the move.

Responsibilities:

• Assist in rolling out ATL and BTL communication campaigns, including digital, social, print, and in-store media.
• Coordinate with agencies for artwork, media placements, and campaign adaptation.
• Manage day-to-day content scheduling and posting across Burger King’s owned social channels.
• Ensure consistency in messaging, brand voice, and creative execution.
• Support content development for social media (Facebook, LINE, TikTok, IG, YouTube), ensuring timely posting and engagement tracking.
• Monitor competitor communication activities and provide benchmarking reports.
• Support influencer/creator partnerships by coordinating timelines, assets, and deliverables.
• Track campaign performance metrics (reach, engagement, awareness uplift).
• Consolidate reports for weekly and monthly reviews with the MarCom Manager.
• Identify content and campaign learnings to improve future communication.
• Maintain campaign calendars, asset libraries, and approvals.
• Assist in budget tracking, vendor coordination, and invoice processing.
• Support preparation of internal presentations and reports.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1–2 years of experience in marketing or digital communication, preferably in QSR, FMCG, eCommerce, or retail.
• Strong attention to detail and project coordination skills.
• Familiarity with content management systems, mobile applications, or CRM platforms is a plus.
• Creative thinking, problem-solving mindset, and passion for consumer behavior.
• Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.
• Good command of English (both written and spoken).