Head of Campaign-General Operations

About the Role

Lead campaign strategy, planning, execution and operations to deliver Campaign GMV uplift and target achievement across Platform Campaigns, Category Campaigns and Brand Day activities, aligned with key commercial events. Lead and develop a campaign management team (5 N-1, 50 total) and coordinate cross-functional stakeholders including category, creative, CRM, media, product and tech teams.

Responsibilities

• Develop overall campaign strategy and annual/quarterly campaign calendars aligned with key commercial events (e.g., 11.11, 12.12, New Year, Pay Day, category & Brand mega days).
• Define campaign objectives, performance metrics, and budgets in collaboration with management and category teams.
• Design and manage seller investment requirements for campaign participation, including product discounts, seller mechanics (e.g., seller vouchers, flexi combos), and co-funding mechanisms (e.g., Free Shipping, campaign vouchers).
• Identify optimal hunting channels and solutions to minimize operational workload for Commercial and seller teams.
• Lead cross-functional planning to ensure category, creative, CRM, and media teams deliver a unified campaign experience.
• Oversee end-to-end campaign delivery from strategy, opportunity analysis, briefing, operation and supply readiness, promotional mechanics through to performance tracking and management.
• Ensure on-time and flawless campaign launches across all channels (website, app, social media, paid ads, affiliate, influencer marketing) and manage campaign operational workflow to meet deadlines.
• Monitor campaign KPIs (traffic, conversion and other engagement KPIs), analyze intraday and post-campaign reports to optimize performance, identify drivers and improvement areas, and coordinate readiness across commercial, User Incentive and Traffic, BI, Marketing and other domains.
• Partner with Regional, Commercial, and Growth teams and lead relevant functions including Deal Hunting & Platform/Category Campaign team in readiness preparation.
• Collaborate with tech and product teams to enhance campaign tools, personalization, and automation capabilities.
• Lead, mentor, and develop a high-performing campaign management team; set clear KPIs and drive accountability for execution excellence.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in campaign management, digital marketing, or e-commerce — with at least 3 years in a leadership role.
• Proven track record managing large-scale campaigns across multiple channels and platforms.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills and experience working in fast-paced, high-growth e-commerce environments.
• Proficiency in campaign analytics tools, CRM systems, and digital ad platforms (Google, Meta, TikTok).
• Proactive attitude with excellent problem-solving abilities and strong teamwork skills.

Skills

• Digital marketing and cross-channel campaign management.
• Campaign analytics, reporting and data-driven optimization.
• CRM systems and campaign tooling coordination.
• Cross-functional project and stakeholder management.
• Team leadership and performance management.