ST19 - Regional Marketing Manager at STARTRADER

About STARTRADER

STARTRADER is one of the world’s fastest-growing brokers that provides leading, continuously optimized and advisory solutions to clients globally. With us, you can trade hundreds of financial instruments across asset classes – CFD on forex, metals, commodities, indices, and shares.

Location: Bangkok, Thailand
Employment type: Full-time, Permanent
Work arrangement: Onsite

About the Role

We are looking for an experienced and innovative Regional Marketing Manager in Thailand to lead local marketing strategy and execution. The role focuses on integrating digital marketing, social media, PR, sponsorships, and on-ground events to build a strong, trustworthy, and aspirational brand presence in the region while aligning with global brand direction and regulatory standards.

Responsibilities

• Develop and implement comprehensive marketing plans tailored to the Thai market, aligned with regional objectives.
• Identify market opportunities, emerging trends, and competitor movements within the financial, trading, and Web3 ecosystem.
• Build strategic partnerships to enhance visibility and brand equity in the local trading community; negotiate and activate sponsorships.
• Manage and optimize marketing budgets to ensure maximum ROI and measurable outcomes.
• Oversee digital marketing campaigns (Google Ads, Meta, TikTok, YouTube, Line, X) to drive lead generation and conversion; localize global campaigns for Thai audiences.
• Collaborate with creative teams and agencies to develop performance-driven content and monitor campaign performance for continuous optimization.
• Establish and maintain relationships with local media, journalists, KOLs, and industry influencers; plan and execute PR campaigns, press releases, and interviews.
• Plan, organize, and execute offline events such as trading seminars, expos, conferences, and partner gatherings.
• Coordinate with sales, partnership, and education teams to align on market strategies and client engagement; manage local marketing specialists, agencies, and vendors.
• Prepare monthly performance reviews and strategic recommendations for management.

Qualifications

• Bachelor’s degree or above in Marketing, Communications, Business, or related field.
• 5+ years of marketing experience, with at least 3 years in financial trading, fintech, or Web3.0-related industries.
• Deep understanding of digital ecosystems, user acquisition funnels, and community marketing for finance or crypto audiences.
• Strong communication and negotiation skills in Thai and English.
• Excellent project management skills and ability to lead multiple initiatives simultaneously.
• Data-driven mindset with proven experience in campaign optimization and performance analysis.
• Strong media relations and partnership negotiation capabilities.

Preferred Attributes

• Previous experience in brokerage, fintech, or blockchain companies.
• Strong grasp of Thailand’s trading community and digital culture.
• Creative, fast-thinking, and passionate about transforming financial marketing with innovation.
• A strategic storyteller who can blend professionalism with cultural relevance.

Benefits

• Competitive salary package and annual bonus
• Medical benefits, annual leave, and team building activities