BD Manager Strategic Key Accounts, Thailand

About the Role

The Business Development Manager will be responsible for driving merchant growth and excellence for Alipay+ across Thailand, with a strong focus on key accounts, key commercial districts in Greater Bangkok and major tourist destinations. This role combines strategic planning with hands-on execution to ensure high-quality merchant coverage, strong POSM visibility, and consistent transaction growth. The successful candidate will own key market portfolios end-to-end—developing market strategies, managing ecosystem partnerships, and driving on-ground performance through close collaboration with internal teams and external partners.

Responsibilities

• Drive merchant excellence across high-potential commercial districts in Greater Bangkok and key tourist cities across Thailand.
• Develop and maintain country-level business plans, including market assessments, ecosystem mapping, commercial models, and TPV/GMV growth projections.
• Lead and coordinate cross-functional teams (Marketing, Operations, Product) to manage strategic partnerships, execute initiatives, and continuously improve merchant performance.
• Collaborate closely with the Marketing team to design and execute high-impact campaigns, ensuring strong performance and continuous innovation in partner solutions.
• Conduct regular field visits to key commercial districts and tourist corridors to assess on-ground execution, identify gaps, and ensure high standards of POSM visibility and merchant readiness.
• Analyze transaction trends, merchant performance, and customer behavior to generate insights and recommend strategies to improve penetration, activation, and retention.
• Drive TPV growth from non-China wallets by increasing their contribution to overall transaction volume through targeted merchant activation, improved acceptance readiness, and focused initiatives in key tourist segments.

Qualifications

• 5+ years of experience in merchant management, key account management, merchant acquiring, or field sales within payments, fintech, banking, or card schemes.
• Strong understanding of the payments ecosystem, including acquiring business, QR payments, cross-border payments, e-wallets, and card schemes, with practical experience in merchant onboarding and activation.
• Proven track record of managing and growing merchant portfolios, improving merchant performance (activation, retention, TPV), and driving on-ground execution excellence.
• Ability to identify performance gaps at the merchant level and implement targeted actions to improve conversion, usage, and overall productivity.
• Strong stakeholder management skills, with the ability to coordinate across internal teams (sales, marketing, operations) and external partners to deliver results.
• Fluent in English and Thai (spoken and written); Mandarin would be a plus.
• Data-driven mindset with the ability to analyze merchant-level performance, transaction trends, and customer behavior to inform actions.
• Self-motivated, hands-on, and comfortable operating in a fast-paced, flexible environment.