Trade Marketing Manager (MT)

About the Role

Join our client in the FMCG industry to drive performance in the Modern Trade channel, the business's key revenue driver. You'll lead promotion strategy, in-store visibility, merchandising, and P&L to maximize growth.

Key Responsibilities

• Analyze sales (P&L) and trade spending (TTA) to improve performance
• Build promotion plans (timing, discount level, frequency)
• Improve in-store execution (availability, visibility, merchandising)
• Plan product assortment & new product listings (NPD) per retailer
• Evaluate promotion effectiveness (ROI, uplift, display impact)
• Use market data & shopper insights to identify growth opportunities
• Collaborate with Sales & Marketing teams
• Manage trade marketing budget effectively
• Lead and develop merchandising team
• Build strong relationships with retail partners

Qualifications

• 7+ years of experience in trade marketing (FMCG Required)
• Strong analytical and strategic thinking
• Experience in modern trade & in-store management
• Knowledge of personal care / cosmetics market
• Good English communication