Assistant Brand Manager

About the Role

Be responsible for P&L and budgets for own brands. Manage the marketing division and ensure Marketing Executives are effectively trained to maximize their marketing skills and know-how (after 6 months or earlier). Provide leadership direction to the team and strengthen brands' market presence (after 6 months or earlier).

Responsibilities

• Achievement and accountability for individual brand targets up to profit contribution level for each brand.
• Track monthly sales by brand; prepare key reports including retail & wholesale sales analysis by brand, by channel and contribution (%) by SKU.
• Develop brand-specific marketing calendar; conceptualize, plan and ensure timely implementation of launches, promotions, brand-specific activations and consumer events.
• Develop and provide marketing collaterals (e.g., POS displays) and devise customer recruitment plans (workshops, promotional activities).
• Devise customer retention programs and CRM brand-specific activities to drive brand sales; accountable for tracking Advertising & Promotional Expenditure.
• Manage inventory levels to maintain healthy inventory turnover; stock forecasting on new and existing products (including GWPs) and work with internal forecasting teams to develop rolling forecasts.
• Work with sales team to support entry into alternative distribution channels.
• Develop relationships with media/journalists; plan and implement PR launches, PR kits and press releases; compile and valorize press coverage by brand.
• Provide leadership, guidance and direction for team members to build and strengthen internal department structure.
• React productively to change and handle other essential tasks as assigned; maintain strong working relationships with principals and internal regional teams.

Qualifications

• Female or Male, age over 30 years old / Thai nationality.
• Bachelor Degree or Higher in Marketing or related field.
• Require at least 3 years' experience in product/brand management, with at least 2 years at management level; retail background or experience with retail counters in department stores is an advantage.
• Marketing or Sales experience in the beauty industry is an added advantage (preferred 2–3 yrs).
• Experience in marketing budget planning and P&L analysis.
• Strong presentation and communication skills; excellent proven interpersonal, verbal and written communications skills; fluent in English.
• Pleasant and mature personality, well organized, hardworking, initiative-driven, dynamic, highly committed and result-oriented.
• Good at problem solving, quick to respond and able to work outside when needed.
• Excellent computer literacy in MS-Office (Word, Excel, PowerPoint).

Skills

• Marketing principle and Brand Management.
• People management, retail know-how, computer literacy and marketing techniques.
• Open communication and ability to work cross-functionally.

Benefits

• Annual leave, public holidays, Provident Fund, Group Insurance and dental claims.