Copywriter

Responsibilities

• Graphic Ads Copywriting: Gain deep insights into local users' credit and consumption pain points, and write highly impactful, high-CTR image ad copy. Extract localized selling points and identify innovative, breakthrough creative angles.
• Video Ads Scriptwriting: Responsible for scriptwriting and storyboarding for original short video ads, precisely designing the first-3-second "gold hook" to ensure low drop-off rates. Lead the script rewriting for secondary creation, re-editing and optimizing existing video materials to maximize performance.
• Cinematic Storyboarding: Able to independently write and visualize storyboards, translating creative concepts into clear and compelling video sequences.

Qualifications

• Local Insight: Extremely sharp intuition in capturing local trends, cultural taboos, and user consumer psychology.
• Professional Experience: At least 3+ years of experience in an advertising agency or in performance ad planning/copywriting within the Fintech industry.
• Copywriting Mastery: Outstanding writing skills, adept at writing highly persuasive, impactful, and call-to-action-driven ad copy that directly addresses user pain points.
• Cinematic Storyboarding: Able to independently write and develop visual storyboards.

Additional Information

• Experience: 3+ years of relevant experience.
• Language Requirements: English as a working language for daily cross-border collaboration.
• Portfolio: A personal portfolio is mandatory upon submission. The portfolio must contain at least 1-2 high-performing graphic ad copies or video scripts written independently, backed by actual performance data/metrics.