Commercial Strategy & Buyer Investment (FBS) (SPX Express)

About the Role

Design and optimize the strategy for buyer-facing marketing activities to drive FBS adoption, working closely with Marketing and Business Intelligence (BI) to align investment with commercial targets.

Responsibilities

• Design and optimize strategy for key buyer marketing activities (campaigns, live-stream incentives, voucher mechanics) specifically targeted to drive FBS adoption; align investment with FBS commercial targets alongside Marketing and BI teams.
• Own deep-dive analysis of buyer metrics critical to FBS success, including buyer growth, retention, and churn patterns, and quantify the contribution of specific marketing activities and investments to overall FBS growth.
• Develop and manage complex financial models to forecast, track, and optimize ROI for all buyer investment initiatives; recommend scaling or pivoting investments based on performance and efficiency metrics.
• Serve as the commercial lead in designing buyer-facing incentives and campaigns that drive measurable behavioral change toward FBS products.
• Act as primary liaison between the FBS Commercial team and central Marketing and BI teams; translate strategic investment decisions into clear operational plans and drive execution excellence.

Qualifications

• Minimum 3–5 years of working experience; strong preference for experience in Marketing or Marketing Strategy within E-commerce, Tech, or a similar fast-paced consumer-facing environment.
• Highly analytical with proven ability to conduct quantitative analysis on buyer/consumer behavior (growth, churn, elasticity); comfortable working with large datasets and financial modeling focused on investment ROI.
• Strong commercial acumen, including understanding of marketing P&L and the commercial impact of buyer incentives; ability to identify and quantify levers that drive consumer adoption.
• Proven ability to manage complex analytical projects and influence cross-functional teams (especially Marketing and BI) without direct authority.
• Combine structured, data-driven thinking with creative ideas for campaign design and incentive mechanics.