Senior Sales Manager, Thailand and Vietnam (Portable CMM)

About the Role

The Senior Manager, Sales is responsible for driving sales growth, market expansion, and customer engagement for Portable CMM (PCMM) products across Thailand and Vietnam. Lead a team of Sales Managers/Engineers and Application Engineers and be accountable for achieving project and aftermarket (AFM) revenue targets, strengthening customer relationships, expanding market share, and ensuring high-quality after-sales support.

Responsibilities

• Develop and execute sales plans to achieve annual growth targets, including aftermarket revenue, across Thailand and Vietnam.
• Promote and expand PCMM product presence and drive early customer engagement and specification activities.
• Identify new opportunities, key accounts, channel partners, and strategic projects to grow the business.
• Build and maintain strong relationships with customers, EPCs, system integrators, distributors, and industry stakeholders.
• Lead end-to-end sales activities, ensure timely follow-ups, monitor market trends, and collaborate with regional teams to position solutions effectively.
• Lead, coach, and develop the team by setting clear KPIs, conducting performance reviews, and driving continuous development.
• Foster a high-performance, customer-focused culture and ensure alignment between sales and service teams, including resource planning and communication.
• Oversee after-sales services, ensuring effective commissioning, maintenance, troubleshooting, and high customer satisfaction.
• Drive recurring service revenue through contracts, upgrades, spare parts, and lifecycle solutions.
• Monitor service performance, ensure compliance, and collaborate with technical teams to resolve complex issues and improve operations.
• Develop sales budgets, forecasts, and business plans while tracking sales performance and growth trends.
• Ensure compliance with company policies, review pricing and commercial terms, and maintain proper approval processes.
• Maintain accurate CRM data and reports, provide management updates, and support inventory planning with operations and supply chain teams.
• Drive aligned sales and service activities across Thailand and Vietnam, manage channel partners, and support customers through regular engagement across diverse cultural and business environments.

Qualifications

• Bachelor’s Degree in Engineering, Instrumentation, Automation, Electrical, Mechanical, Chemical Engineering, or related discipline.
• Technical background related to industrial process control, instrumentation, or PCMM products preferred.
• Minimum 5–10 years of experience in technical sales, industrial automation, instrumentation, process control, PCMM products, or related engineering industries.
• At least 3–5 years in a supervisory or management role; experience managing both sales and service teams highly preferred.
• Strong exposure to industrial customers in sectors such as oil & gas, power, chemicals, manufacturing, marine, or process industries.
• Proven track record in achieving sales targets and managing strategic customer relationships.
• Strong understanding of PCMM products, industrial instrumentation, process control, monitoring systems, or industrial automation solutions.
• Strong sales, negotiation, and business development capability and technical aptitude to support customer discussions and solution positioning.
• Leadership and people management skills, customer relationship and account management capability.
• Experience with CRM systems, reporting tools, and Microsoft Office applications.
• Ability to manage regional coordination and multiple priorities effectively.