Department Manager - Omnichannel Media and Influencer Growth

About the Role

Lead omnichannel media performance and influencer growth to drive platform revenue through paid media optimization and performance-driven KOL strategies.

Responsibilities

• Drive category & campaign-level revenue growth through paid media, with clear accountability for Media Sale, ROAS, and media efficiency
• Plan and allocate media investment based on traffic and sales performance by category and campaign, aligned with business direction
• Enable and scale co-funded brand media (CPAS) and influencer programs to maximize platform revenue
• Develop influencers as Makro Brand Ambassadors
• Manage KOLs, promoting SKUs and aligning monthly campaigns focused on own-brand categories
• Lead a performance-driven influencer strategy with clear revenue KPIs (sales, ROAS, conversion), beyond reach and awareness
• Optimize budgets dynamically across paid media and influencer marketing
• Prioritize and scale high-performing categories and creators using data-driven insights

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• At least 5 years of experience in Digital Marketing, Media Planning, Performance Marketing, or Omnichannel Campaign Management
• Strong experience in paid media optimization
• Hands-on experience in influencer/KOL strategy and management with performance-driven KPIs
• Ability to plan and optimize media budgets based on data and business goals
• Strong analytical skills with experience in campaign performance tracking and optimization
• Experience in e-commerce or retail is highly preferred
• Excellent stakeholder management and ability to work in a fast-paced environment