Product Owner (E-commerce Platform)

Role Summary

We are seeking a dynamic and customer-centric Product Owner (senior level) to drive the evolution of our e-commerce platform, with a strong focus on front-end experience and customer journeys. In this role, you will own and optimize key user-facing journeys—ensuring seamless, intuitive, and high-converting experiences across our digital touchpoints. You will work at the intersection of business, technology, and user experience to deliver impactful product solutions that directly influence revenue, customer engagement, and brand loyalty.

Key Responsibilities

• Own the end-to-end product lifecycle for customer-facing features, from discovery and ideation to delivery and continuous optimization.
• Define and drive front-end product strategies that enhance user experience, usability, and conversion performance.
• Collaborate closely with business stakeholders (Merchandising, Campaign, Marketing, Content, etc.) to align on priorities and requirements.
• Translate complex business needs into clear product requirements, user stories, intuitive user flows and solutions that align with business goals and expectations.
• Partner with cross-functional teams (UX/UI, BSA, QA, and Project Managers) to deliver high-quality solutions and ensure smooth execution across development, testing, and deployment.
• Develop and communicate clear product roadmaps, timelines, and delivery milestones.
• Define acceptance criteria and lead UAT activities, including test planning, scenario validation, and execution oversight.
• Manage and prioritize the product backlog to ensure alignment with business goals and customer needs as well as communicate them with business team.
• Continuously monitor product performance and analyze customer pain points to identify opportunities to improve user experience and conversion.

Qualifications

• Bachelor's degree in computer engineering, computer science, MIS or a related field.
• 4+ years of experience in Product Management / Product Ownership / Project Management, ideally in e-commerce or digital platforms.
• Strong expertise in customer journey mapping, UX principles, and front-end optimization (e.g. search, navigation, and conversion rate optimization (CRO)).
• Hands-on experience in Agile/Scrum methodologies, and proficiency with tools such as Jira, Trello, or any other product/project management platforms.
• Strong ability to prioritize and manage product backlog effectively.
• Good technical understanding (e.g., APIs, system integration, architecture concepts) to collaborate effectively with engineering teams.
• Strong analytical and problem-solving skills, with the ability to translate complex requirements into clear, actionable product specifications.
• Excellent stakeholder management with the ability to communicate effectively across technical and non-technical audiences.
• Experience working in fast-paced, high-growth environments with multiple priorities.
• Strong proficiency in Thai and English (both written and spoken).

Preferred Qualifications

• Experience in e-commerce, marketplace, or delivery platforms.
• Proven track record in launching or scaling customer-facing digital products.
• Familiarity with AI tools for product optimization, customer insights, or requirement generation.
• Background in retail omnichannel ecosystems (integration of offline & online experiences).
• Experience in wireframing, prototyping, or working closely with UX/UI teams.