Content & Campaign Manager

About the Company

Groupe SEB is a global leader in small household appliances, renowned for innovation, superior quality, and strong commitment to sustainability. With a portfolio of iconic brands such as Tefal and Krupps, we design products that enhance everyday life for millions of consumers worldwide.

About the Role

We are looking for the talented candidate to join our Regional Team based in Bangkok, Thailand. Reporting to Head of Ecommerce - SEA. Key roles are to lead regional eCommerce content strategy and campaign content delivery to drive sales performance. Manage the content team and production process, ensuring efficient campaign banner production and sales-driven design informed by customer insights across markets.

Responsibilities

• Own regional eCommerce content strategy aligned with commercial goals.
• Lead and develop the content team with clear priorities and governance.
• Ensure consistency, quality, and scalability of content across markets.
• Own end-to-end content and campaign production workflows and optimize processes across internal teams, marketing, Business Unit and markets.
• Balance global consistency with local relevance and enable best-practice and insight sharing across markets.
• Embed market-level customer and shopper insights into content strategies and translate insights into clear content and design direction.
• Drive efficient production of campaign banners and promotional assets by defining templates, frameworks, and design standards to improve speed and reduce cost.
• Define and track KPIs for content efficiency and campaign effectiveness; use performance data to continuously improve content impact and speed-to-market.

Qualifications

• 3+ years’ experience in eCommerce content, campaign, or digital leadership roles.
• Proven experience managing content teams and high-volume campaign assets.
• Strong understanding of sales-driven design and conversion optimization.
• Experience working across multiple markets (APAC preferred).
• Strategic, commercial, and process-driven mindset.