Brand Manager, ILD

About the Role

The Brand Manager is responsible for driving the implementation of brand strategy with a strong focus on maximizing customer engagement for assigned pharmaceutical brands within the OPU. Major areas of accountability include development and execution of the operational plan, driving sales and market share growth, cross-functional alignment, medico-marketing initiatives, and new product launch readiness.

Responsibilities

• Develop and execute the OPU integrated customer plan (ICP) and operational plan for assigned brands to achieve OPU sales, market share and profitability targets.
• Drive brand performance through high-quality brand reviews, issue identification, solution brainstorming and ongoing performance tracking (monthly performance updates and KPI reporting).
• Provide input to business planning cycles including Outlook and Long-Term Forecast (LTF); contribute sales and investment planning and develop LTF proposals for Sales, Direct Promotion and Field Force FTE requirements.
• Provide local market, competitor and customer insights to ROPU brand teams and validate ROPU Critical Success Factors (CSFs); influence ROPU brand strategy and KPI development.
• Execute medico-marketing initiatives to maximize customer engagement (expert engagement, CME activities, multichannel engagement) and ensure preparation and implementation of activities for new product launches; lead local launch readiness processes.
• Manage the allocated Direct Promotion (DP) budget and collaborate with Commercial Operations, Sales, Market Access, Medical Affairs, Regulatory Affairs, Finance & Accounting and HP Operations to ensure cross-functional alignment and successful execution.
• Support GTM transformation, adoption of platforms/processes, and collaborate with Sales and Supply Chain to input demand forecasts into Futurcast.
• Support knowledge sharing, capability development and strong teamwork within the local brand team and with ROPU brand teams.

Qualifications

• Bachelor’s degree in Pharmaceutical Science; Master’s degree in Business preferred.
• Minimum 5 years of marketing and sales experience with proven track record; pharmaceutical marketing experience at managerial level preferred.
• Specialty experience in Pulmonology (preferred) or Rheumatology; experience in other therapeutic areas may be considered.
• Proven experience in tender management and strategies to protect brands against generic competition (preferred).
• Experience in leading projects and strong analytical, planning and business acumen with a balance of strategic thinking and operational excellence.
• Strong written and verbal communication skills in Thai and English; ability to influence and engage stakeholders at all levels and work effectively in cross-functional teams.
• Positive mindset and strong willingness to learn; strong interpersonal skills.

About the Company

Boehringer Ingelheim: an organization focused on healthcare innovation and employee development, offering programs that support health and wellbeing and investing in global accessibility to healthcare. Employees are encouraged to develop careers in a respectful, collaborative environment while contributing to long-term impact on patients' lives.