Senior Marketing Specialist

About the Company

AVEVA is a global leader in industrial software used by leading industrial companies to deliver energy, infrastructure, chemicals and minerals more safely, efficiently and sustainably. This role sits in the SEA & India regional marketing organisation based in Malaysia/Singapore.

About the Role

External Job Title: Senior Marketing Specialist SEA & India. Reports to: SEA + India Director / Senior Manager. This role will architect and execute integrated marketing strategies for SEA markets to drive demand, generate qualified leads, accelerate pipeline, localize global campaigns, and strengthen AVEVA's brand and partner ecosystem across the region.

Responsibilities

• Develop and own end-to-end execution of the regional marketing plan, integrating brand, demand and partner activities to generate qualified leads and accelerate pipeline.
• Localize and execute global campaigns for SEA and India to ensure relevance and maximum impact.
• Manage the regional marketing budget and ensure efficient allocation with clear ROI for activities.
• Track, analyse and report on marketing-sourced pipeline, conversion rates and campaign ROI; provide regular insights to sales and regional leadership.
• Cultivate strategic alliances with government bodies, industry associations and academic institutions to boost influence and thought leadership.
• Create localized content with customers and partners (case studies, testimonials, co-branded assets) and adapt global content (reports, whitepapers, articles) for local markets.
• Work closely with sales leadership and account teams to align marketing activities with key accounts and territory plans, including Account-Based Marketing (ABM) activities.
• Act as local brand guardian to ensure marketing outputs adhere to AVEVA's global brand standards.

Qualifications

• 6+ years of B2B marketing experience with a proven track record in demand generation and pipeline management within technology or industrial software sectors.
• Strong understanding of complex B2B sales cycles and experience partnering directly with sales teams to achieve shared revenue goals.
• Exceptional project management skills and ability to manage multiple campaigns and stakeholders in a fast-paced, matrixed environment.
• Data-driven marketer proficient in marketing automation (e.g., Marketo) and CRM (Salesforce); experienced in objective-driven reporting and analytics.
• Experience leveraging AI tools to optimise marketing performance and streamline project management.
• Strong cultural awareness and experience marketing across diverse SEA regions.
• Experience building industry relationships and hosting executive-level events such as roundtables and panels. Hands-on ABM experience is a strong plus.

Skills / Required Skills

• Marketing automation and CRM (Marketo, Salesforce) and campaign reporting.
• Demand generation, pipeline attribution and ROI analysis.
• Regional campaign localisation and content creation for B2B audiences.
• Event planning and executive-level events (roundtables, panels, conferences).
• Budget management and stakeholder alignment with sales and partner teams.

Benefits

• Parental leave and additional leaves including emergency leave, childcare leave and extended childcare leave.
• Well-being support, flexible benefits, group insurances and possible car allowances depending on role.
• Company gift and comprehensive country-specific benefit packages.

Additional Information

• Work arrangement: Hybrid, with expectation of being on-site approximately 50% of working hours; exact arrangement will be confirmed during hiring.
• Hiring process: Submit cover letter and CV through AVEVA application portal. AVEVA is committed to recruiting and retaining people with disabilities and can provide reasonable support during the application process.