Business Development Strategist (CEO Office)

About the Role

CJ MORE — Business Development Strategist (CEO Office). Responsible for developing and executing business development strategies to expand market presence and drive sales growth in Southern Thailand.

Responsibilities

• Develop and execute business development strategies to expand market presence and sales growth in Southern Thailand.
• Analyze local consumer behavior, purchasing patterns, market trends, and customer preferences to identify business opportunities.
• Conduct market research and competitor analysis to understand regional market dynamics and customer needs.
• Understand local culture, lifestyle, and purchasing behavior in Southern Thailand to ensure business strategies align with customer expectations.
• Collaborate with Commercial, Marketing, Operations, and Product teams to develop suitable product assortments and promotional strategies for the Southern market.
• Identify opportunities for new products, services, or business models that fit local market demands.
• Provide strategic recommendations on product positioning, pricing, and marketing campaigns to improve market competitiveness.
• Monitor business performance, sales trends, and KPIs to ensure business objectives are achieved.
• Build and maintain relationships with key stakeholders, business partners, and local networks to support market expansion initiatives.
• Support management in developing long-term growth strategies for regional business development.

Qualifications

• Bachelor’s degree or higher in Business Administration, Marketing, Economics, Management, or related fields.
• Minimum 5 years of experience in Business Development, Commercial Strategy, Marketing, Retail, or related fields.
• Strong understanding of consumer behavior, market analysis, and business strategy development.
• Familiarity with Southern Thailand market dynamics and local consumer culture is highly preferred.
• Strong analytical thinking with the ability to interpret market data and business insights.
• Good understanding of product management, commercial operations, and marketing strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to work cross-functionally and manage multiple projects in a fast-paced environment.
• Willingness to travel frequently within Southern Thailand and travel upcountry to work in provincial areas regularly.

Skills

• Market Research & Consumer Insight Analysis
• Strategic Planning & Business Expansion
• Commercial & Marketing Strategy
• Data Analysis & Business Performance Monitoring
• Strong Business Acumen & Problem-Solving Skills
• Understanding of Local Market Culture and Customer Behavior